Why influence is moving to the group chat?
For the past ten years, influencer marketing operated like a digital billboard. Brands paid a famous person to hold a product, and the audience theoretically bought...
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Entering April: The TikTok trends taking over the feed
The For You Page is experiencing severe algorithmic whiplash as we transition into a new month. Here are the primary movements taking over TikTok, blending eerie...
Read moreEntering April: The YouTube Shorts trends driving the feed
As we move into April, the global agenda remains incredibly hot. Here are the defining video formats currently shaping the YouTube algorithm, capturing the exact intersection...
Read moreEntering April: The Instagram trends shaping the feed
The visual landscape is carrying a severe split in reality into the new season. As we enter April, the platform is balancing high end tropical escapes...
Read moreThe analog aesthetic is the new digital gold rush
Influencers are declaring 2026 the year of the analog lifestyle. But monetizing the desire to log off is proving to be a highly lucrative digital strategy....
Read moreWelcome to the desert of the real: The rise of the doomer influencers
For the last decade, the creator economy ran on toxic positivity. The feed was an endless stream of green juices, perfectly optimized morning routines, and relentless...
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Opinion
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Welcome to the desert of the real: The rise of the doomer influencers
For the last decade, the creator economy ran on toxic positivity. The feed was an endless stream of green juices,...
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Google AI Mode and the end of SEO
Publisher search traffic plummeted by a third last year. With Google aggressively rolling out its new AI Mode, relying on...
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The deepfake affiliate economy is stealing your influence
Scammers are cloning creators and medical professionals to peddle dubious products. Here is how fake personas are generating real cash...
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Facebook tests a 3.000$ payout to win back top creators
Meta is launching a new financial incentive to encourage cross platform posting. However, industry managers are questioning the unit economics...
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Entering April: The Instagram trends shaping the feed
The visual landscape is carrying a severe split in reality into the new season. As we enter April, the platform is balancing high end tropical...
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