fbpx
Inflow Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending

    INFLOW Global Summit 2023 Is Coming

    Happy International Women's Day!

    The Story Behind March 8th International Women’s Day

    How can you check if you are being catfished on social media

    How Can You Check If You Are Being Catfished On Social Media?

    JoJo Siwa

    Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

    TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

    TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

    Artificial Interview

    Artificial Interview

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending

    INFLOW Global Summit 2023 Is Coming

    Happy International Women's Day!

    The Story Behind March 8th International Women’s Day

    How can you check if you are being catfished on social media

    How Can You Check If You Are Being Catfished On Social Media?

    JoJo Siwa

    Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

    TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

    TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

    Artificial Interview

    Artificial Interview

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
Inflow Network
No Result
View All Result

Why You’re Getting Less Likes: A Phygital Evolution

Have all the followers unanimously decided not to like posts anymore?

Gizem İtak by Gizem İtak
February 11, 2022
in Opinion
Phygital Evolution
Share on FacebookShare on Twitter

Brands scheduling emergency meetings with media agencies as to why their number of likes has suddenly dropped… Influencers going at themselves wondering if they’re just not as popular anymore… The number of likes is diminishing day by day!

Have all the followers unanimously decided to not like posts anymore? Of course not! The main reason is hidden within the ever-changing user behavior.

Social media is what we call a “phygital” medium as much as it’s a digital one. We can explain that as the physical reactions we give on a digital space. The physical reactions users give to posts on different social media platforms, and even within the different tools in the same platform, varies widely. For example, while users double click for a like on the Instagram feed as the main action, they mainly swipe up on TikTok and Instagram Reels. This happens as much in our human minds as it happens on social media algorithms. We can say that we’re developing some sort of a habit.

Why You're Getting Less Likes

We call the changes in the reactions people give as they go between platforms, a phygital evolution. As you may be familiar with from the classic evolution, our actions that we don’t frequently use anymore go through a process of natural selection and diminish over time. You may find yourself today while trying to tap on the screen for the next image on the carousel post, instead of swiping left. Or if you’re ever trying to swipe up for the next Instagram story, that’s another example. It happens to the best of us…

At the end of the day, as we inhabit swiping up on TikTok and Reels, we lose our habit of double-tapping. It’s going to happen eventually. We won’t remember it at all. Raise your hand if you’ve already grown over it!

Phygital Evolution

Instagram, who we presume has measured this phenomenon way before we could see it coming, is planning to implement a major change to the stories, based on swiping up. This is eventually leading up to the number of likes on posts slowly becoming a part of history. It’s not that much of a problem. It just means that we’ll have to prioritize reach and impression metrics over post engagements. They’ve always been more important anyways.

So, there’s no need to worry. Your followers haven’t just given up on likes. They’re just having a hard time with their user behavior, and developing new habits.


Have you noticed a change in your interaction with social platforms? Ever been worried about your diminishing likes? Let us know down below or hit us up on our socials!

Related Posts

Artificial Interview
Opinion

Artificial Interview

by Mert Caliskan
February 7, 2023
Why Starting Your Own Business in College Important
Opinion

Why Starting Your Own Business in College Important

by Krystal Bennet
January 27, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

INFLOW Global Summit 2023 Is Coming

March 10, 2023
Happy International Women's Day!

The Story Behind March 8th International Women’s Day

March 9, 2023
How can you check if you are being catfished on social media

How Can You Check If You Are Being Catfished On Social Media?

March 2, 2023
JoJo Siwa

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 9, 2023
TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

TikTok’s Deinfluence Trend: Changing the Face of Influencer Marketing

February 26, 2023

inflownetwork

Explore, Share, Interact.

INFLOW Network
What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
According to his latest post on Twitter, Elon stat According to his latest post on Twitter, Elon stated that an $8 monthly fee will be added from now on to the new Twitter Blue subscribers as well as the existing users who want to maintain the Blue Tick on their account.What do you think of this new update from the platform? 💬#twitterposts #twitter #elonmusknews #latestnews #socialmedia
Finally 🥳 After 6 years of pause in music indus Finally 🥳 After 6 years of pause in music industry, #rihanna returns with a new song featured in the soundtrack of “Black Panther: Wakanda Forever” 🎶🎵This version divided her fans into the ones who had expected a dance track over a slow beat one.Our opinion? 🧐 We love this emotional tribute to Chadwick Boseman 🖤 What do you think? 🤗#wakanda #rihannafan #newreleases #latest
➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
🎃 Are you ready for these Halloween Decor ideas 🎃 Are you ready for these Halloween Decor ideas we have selected for your home? 👻 Simple, easy and fun ways to get ready for the spooky holiday ✨#halloweendecor #tipsandtricks #trickortreat #halloweendiy #homedecorideas #halloweenseason🎃 #spookyseason #decorinspiration
📸 Nothing is impossible in the showbiz world! 😱 Hailey Bieber and Selena Gomez were seen posing together for an iconic pic when attending the second annual Academy Museum Gala in Los Angeles ✨ This union comes after years of fans backlashing on the duo.#selenagomez #haileybieber #hollywoodstars #entertainmentnews #iconic #instafamous
Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
📲 If replying with a thumbs up 👍🏻 emoji i 📲 If replying with a thumbs up 👍🏻 emoji is your go to move for an immediate response, you might need to rethink your options 💬According to Gen Z, sending a thumbs-up can be seen as passive-aggressive, even hostile and they want this particular emoji removed arguing that they even get easily offended when it’s used.But it doesn’t stop here, the list goes on with the kissey face emoji 😘, poop emoji 💩, red heart ❤️, OK hand 👌🏻 and more.Let us know your opinion ✍🏻#emojis #thumbsup #genz #socialmedia #opinion #reaction
Load More... Follow Us
This error message is only visible to WordPress admins
Error: Access Token is not valid or has expired. Feed will not update.
INFLOW Network

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • Media
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2022
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
      • 2016
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist

JOIN OUR NEWSLETTER

Get the latest Influencer Marketing News, Trends, & Tips in your inbox