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Why You Need to Reveal Your Whole Self as an Influencer

For INFLOW Summits, we came together with Personal Branding Expert Leonard Kim to talk about why you need to ditch the act and reveal your whole self for a deeper connection to your audience.

INFLOW Network by INFLOW Network
February 19, 2021
in Social Media
Why You Need to Reveal Your Whole Self as an Influencer
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A lot of the content out there is getting less likes, less comments, and less shares. People are so used to the content they’re seeing that they’re just swiping through. They need something meaningful to connect with. Your content should touch the soul.

One missed opportunity is the bio. When people see one of your contents, they come into your profile to check out everything you have done. Only about one percent of creators have a bio, and most of them are designed like resumes, which gets quite boring. You need to see your bio as the most important real estate you have on the web. It is what makes you understood, and gets people to connect with you. You want an actual story people can see themselves in. A relatable backstory is what leads to career success and big partnerships with brands who want to see you as you are.

In our personal lives, we’re able to create friendships and loving relationships to our hearts’ desires. Social media does not have to be different, we need to connect at a human level.

You can’t just play a highlight reel. You have to share the good, the bad, and the ugly. What you have with your bio is the opportunity to make people fall in love with you. 

Watch the 15-minute video to hear all about Leonard Kim’s life story with lots of ups and downs, and find out about how you can achieve the bio that will make people fall in love with you.


Don’t forget to follow us on our YouTube channel for there’s more video content to come!

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A yellow face with a huge grin, uplifted brows, an A yellow face with a huge grin, uplifted brows, and sparkling eyes, each of which shedding a tear from laughing so hard. It's a common expression for indicating how amusing or enjoyable something is. However, depending on the context, Face with Tears of Joy emoji might also convey sarcasm. 😂  How often do you use this emoji?#Emoji #LaughingFace
Women and mothers care about taking an active role Women and mothers care about taking an active role in business life as well as raising children. In this period when the digital world is developing rapidly, being momfluencer is a great way to do this. We prepared a list for inspiration, and get to know their incredibly sweet children.
Link in bio! 💫@amberfillerup @mommasgonecity @diaryofafitmommyofficial @staceysolomon @mrshinchhome#mominfluencer #momfluencer #momandchild
Ooops!... I did it again 🫠#INFLOWMemes #socia Ooops!... I did it again 🫠#INFLOWMemes #socialmediamanagement #memes
“Dark post” is an informal term—on Facebook, “Dark post” is an informal term—on Facebook, they’re officially called “unpublished page posts”, on Twitter they’re called “promoted-only tweets”, on LinkedIn they’re called “direct sponsored content”, and on Instagram, all ads are dark posts by default. 👀#darkpost #socialmedia #socialmediamarketing #INFLOWDictionary
The ad agency Ogilvy recently announced they are n The ad agency Ogilvy recently announced they are not going to be working with influencers who retouch their photos from now on. The agency claimed that these retouched photos are against the authenticity that influencer marketing should have. Link in bio for more!#ogilvy #influencers #photoediting #photoshop #adagency
*tweet, tweet*Elon Musk couldn’t get enough of *tweet, tweet*Elon Musk couldn’t get enough of Twitter!
A couple of weeks ago, Elon Musk bought the %9.2 of Twitter, and now he owns the whole thing.
Do you think Twitter is going to change?#elonmusk #twitter #elonmusktweets #socialmedianews
Winking Face Emoji is a yellow face with a winking Winking Face Emoji is a yellow face with a winking left eye and a faint smile or open mouth.😉 It could indicate a joke, flirtation, secret message, or general positivity. Its tone might be lighthearted, loving, provocative, or sarcastic.
How often do you use this emoji?#winkingface #emojis
E-commerce has so many advantages. It has no openi E-commerce has so many advantages. It has no opening and closing times, no waiting lines or the pressure of those waiting for you to finish. But how about the feeling of loneliness? Will we always shop alone? Visit the link in our bio to find out!#ecommerce #onlineshopping #liveshopping #INFLOWNetwork
This is the worst!#INFLOWMemes #michaelscott #th This is the worst!#INFLOWMemes #michaelscott #theofficememes #instagramstory
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