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WhatsApp Introduces E-Commerce Features

Shopping while chatting has always been the dream.

Simay Karaoğlan by Simay Karaoğlan
June 24, 2021
in Social Media
picture of whatsapp app
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WhatsApp used to be a messaging app; however, it is slowly straying away from being just a messaging app. It started to provide services to its users in different areas by adding new features to its structure. The company, which made it possible to send money under the name WhatsApp Pay three years ago in certain countries, is now interested in online shopping.

New Feature of WhatsApp

Recently, Facebook has integrated the shopping feature into WhatsApp application. CEO of Facebook, Mark Zuckerberg, unveiled four shopping features for use on WhatsApp. The company, which created a new shopping environment for people, set its goal to rival e-commerce sites. In the near future, it will be possible to shop on Facebook and WhatsApp platforms. This feature has already been opened to certain countries.

WhatsApp Introduces E-Commerce Features

When using this feature of WhatsApp, officials of stores on WhatsApp will contact users. In this way, it will be possible to ask questions about the product to businesses before purchasing. The shops within the Facebook Marketplace will also work in harmony with Instagram and WhatsApp. Also, ads in the store will appear based on products that are of interest to the user. In this way, the user will encounter a unique experience. Stores within the Facebook Marketplace will operate in the US for now, but WhatsApp shopping will be available in several different countries at the same time. With this new feature, WhatsApp is trying to show that it is not just a messaging app.


WhatsApp has opened itself a new door with this feature. Do you think this feature will be useful or do you think WhatsApp should just stay the way it is? Leave a comment down below or hit us up on our socials! Stay tuned for more news on social media!

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Autumn has become the internet’s “second Janua Autumn has become the internet’s “second January,” a season of reset where creators and audiences refresh routines, embrace cozy culture, and brands use the moment to spark new habits and strategies.
As fall arrives, content shifts from fast and poli As fall arrives, content shifts from fast and polished to slow, intimate, and authentic, reflecting audiences’ craving for connection and meaningful storytelling amid digital fatigue.
In the hyper-connected age, constant availability In the hyper-connected age, constant availability has replaced genuine presence, leaving us questioning when being reachable became an obligation instead of a choice.
In September, Instagram feels like a transitional In September, Instagram feels like a transitional playlist playful yet introspective as trends shift from carefree summer energy to cozy, self-aware, and humorous expressions.
In September, YouTube Shorts slows the summer chao In September, YouTube Shorts slows the summer chaos into a creative reset, favoring cozy edits, hands-on experiments, and fashion-driven transformations that keep the platform calm yet viral.
In September, TikTok shifts from summer playfulnes In September, TikTok shifts from summer playfulness to rhythm, reflection, and satire, blending dance challenges, cozy edits, and sharp political humor into its cultural pulse.
This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
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