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WhatsApp Introduces E-Commerce Features

Shopping while chatting has always been the dream.

Simay Karaoğlan by Simay Karaoğlan
June 24, 2021
in Social Media
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WhatsApp used to be a messaging app; however, it is slowly straying away from being just a messaging app. It started to provide services to its users in different areas by adding new features to its structure. The company, which made it possible to send money under the name WhatsApp Pay three years ago in certain countries, is now interested in online shopping.

New Feature of WhatsApp

Recently, Facebook has integrated the shopping feature into WhatsApp application. CEO of Facebook, Mark Zuckerberg, unveiled four shopping features for use on WhatsApp. The company, which created a new shopping environment for people, set its goal to rival e-commerce sites. In the near future, it will be possible to shop on Facebook and WhatsApp platforms. This feature has already been opened to certain countries.

WhatsApp Introduces E-Commerce Features

When using this feature of WhatsApp, officials of stores on WhatsApp will contact users. In this way, it will be possible to ask questions about the product to businesses before purchasing. The shops within the Facebook Marketplace will also work in harmony with Instagram and WhatsApp. Also, ads in the store will appear based on products that are of interest to the user. In this way, the user will encounter a unique experience. Stores within the Facebook Marketplace will operate in the US for now, but WhatsApp shopping will be available in several different countries at the same time. With this new feature, WhatsApp is trying to show that it is not just a messaging app.


WhatsApp has opened itself a new door with this feature. Do you think this feature will be useful or do you think WhatsApp should just stay the way it is? Leave a comment down below or hit us up on our socials! Stay tuned for more news on social media!

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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