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Virtual Influencers Assisted by AI: The Rise of Digital Creators

Bertav Deniz by Bertav Deniz
August 2, 2023
in Influencer Marketing
Virtual Influencers Assisted by AI: The Rise of Digital Creators
Virtual Influencers Assisted by AI – The Rise of Digital Creators
TikTok Trends
The Effect of Social Media on Identity

The power of digital influencers has increased significantly in the social media era. These influencers hold millions of people’s attention, influencing trends and consumer behavior in everything from fashion and beauty to lifestyle and entertainment. Virtual influencers powered by artificial intelligence (AI), however, represent a newer phenomenon. These computer-generated personalities are attracting audiences, erasing the distinction between fact and fiction, and reversing preconceived notions about what it means to be an influencer.

Vogue collabrate with ai influencers

The Rise of Virtual Influencers:

Virtual influencers are AI-powered avatars designed to communicate with their followers on social media platforms by simulating human behavior. Virtual influencers, unlike their human counterparts, are entirely digital; they were developed utilizing state-of-the-art tools including 3D modeling, animation, and natural language processing. These computer-generated characters have become very popular, gaining sizable fan bases, securing corporate deals, and even working with actual influencers.

 

Bu gönderiyi Instagram’da gör

 

Miquela (@lilmiquela)’in paylaştığı bir gönderi

 

One of the well-known virtual influencer Lil Miquela has teamed up with tech giant Samsung to redefine creativity and technology, merging her captivating persona with Samsung’s groundbreaking innovations. Together, they inspire and reshape our relationship with the digital world. Also, the collaboration between Shudu, the world’s first virtual supermodel, and Balmain, the renowned fashion powerhouse, has sparked a new era of innovation and creativity in the fashion industry. Last but not least, CapitaLand Investment’s virtual influencer, Rae, secures a major win at the 2023 SBR Technology Excellence Awards, proving her motto “I don’t dream, I do. Byte me.” This victory highlights the significant impact of virtual influencers in reshaping technology and marketing. Rae’s dynamic digital presence, combined with CapitaLand Investment’s innovative strategies, has propelled them to the forefront of the industry. This recognition solidifies their commitment to action and innovation in the digital realm.

samsung galaxy with ai influencer

Advantages and Benefits:

Virtual influencers have a number of advantages that traditional influencers might not have. They are able to work endlessly because they are available always, without a need for rest or pauses. They are able to engage with their audience and continuously produce material as a result of maintaining a constant presence on social media channels. Virtual influencers are also not limited by geographic or demographic restrictions, which makes them approachable to audiences everywhere.

The ability of virtual influencers to embody an idealized image is another benefit. They are idealized by their fans because, as AI-powered constructs, they can emulate any desired aesthetic and have immaculate appearances. Virtual influencers can encourage customer desire and create brand engagement by utilizing this idealized picture.

 

Bu gönderiyi Instagram’da gör

 

imma (@imma.gram)’in paylaştığı bir gönderi

Journey from the First Digital Influencer to the Future:

Digital content creators, while garnering more attention recently, actually have roots that date back even further. Shudu Gram (@shudu.gram), the world’s first digital supermodel created by Cameron James Wilson, can be considered as the first digital influencer. Years ago, at the INFLOW Global Summit 2019 event where I was a speaker, Wilson’s inspiring ideas about new creation methods were actually pointing towards our present time. During this event, we engaged in significant discussions and explorations about the future of digital content creators. You can watch the entire speech below.

Challenges and Ethical Considerations:

While virtual influencers offer unique opportunities, they also present several challenges and ethical considerations. One concern is transparency. Since virtual influencers are AI creations, it is harder to distinguish between truth and fiction. To guarantee that audiences are aware they are dealing with fictional characters and not real people, disclosure of their virtual nature is essential. Keeping things open reduces the chance of misleading followers while also fostering confidence.

The potential effect on human influences is another ethical factor to take into account. Virtual influencers may supplant real producers from brand relationships and collaborations as they become more prominent. The market needs to strike a balance that recognizes the importance of genuine human experiences and skills while ensuring that real and virtual influencers coexist.

Virtual influencers powered by AI are a fascinating development in the realm of social media and influencer marketing. While they present unique advantages and opportunities, ethical considerations and transparency should remain at the forefront. Virtual influencers, like Lil Miquela, have the potential to reshape the influencer.

Digital Content Creators and Artificial Intelligence: Do You Think They’re Influencers of the Future?

Artificial intelligence is integrated into our lives as the power goes on.

Do you think AI-powered digital creators are a passing trend or a new way to breathe new life into influencer marketing?

If you have more detailed thoughts on AI-powered digital content creators, please share them with us in the comments below.

We can offer a more in-depth perspective on this subject by taking into account your comments. Your creative ideas and valuable perspective are important to us.

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For that one special night, the VMAs showed us that MTV and music make an awesome team. It's a cool reminder of how music is always a big deal.

MTV Video Music Awards 2023 – Everything You Need To Know From One Of The Biggest Nights in Music

September 14, 2023
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Karol G: A Medellín Sensation Redefining Success in the Music Industry

August 18, 2023
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TikTok introduces a new transparency library for advertisers: Here is what we know so far

August 15, 2023
Rediscovering Reality: Apple’s Headsets and the Endless Opportunities That Await Content Creators

Rediscovering Reality: Apple’s Headsets and the Endless Opportunities That Await Content Creators

August 2, 2023
Virtual Influencers Assisted by AI: The Rise of Digital Creators

Virtual Influencers Assisted by AI: The Rise of Digital Creators

August 2, 2023
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