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Understanding Influencer Marketing Strategies with Laura Troy and Liz Eswein

Marketing plays an extremely important role in every sector. Let's look at some of the influencer marketing strategies.

INFLOW Network by INFLOW Network
June 29, 2021
in Influencer Marketing
Understanding Influencer Marketing Strategies with Laura Troy and Liz Eswein
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We came together with Laura Troy, Marco Marranini, and Liz Eswein to talk about their experiences on Influencer Marketing Strategies.  You can read the highlights below or watch the whole video!

How do you think influencers will affect your social media strategy for this year and the next 2 years?

Laura Troy: I think it’s really important for the brands that I worked with. When we’re thinking about campaigns or business objectives, we try to line it up with which influencer would make the most sense.

What is the main criteria when a brand like yours decides to choose influencers to bring along the path?

Laura Troy: There are a lot of things that we look at. We would look at the engagement rate of the influencer, as well as the follower count but these are not necessarily the number one things that we look at. From my personal point of view and the brands that I worked with, we really look at the content.

Do you prefer being totally creative when working with a brand or do you like brands giving you guidelines to follow?

Liz Eswein: I think it’s all about compromise. As the creator we understand what the final objective from the brand is, then we tailor that accordingly from our perspective. Because we know what works best for our audience and they know what works best for themselves. So finding that middle ground is very important.

Do you think brands exactly know about influencer marketing now and do you think brands should consider the influencer as a person and as a team member?

Liz Eswein: The team is exceptionally important on the brand side and also on the creator side. If the creator needs to produce a larger scale production for the client, then they have to scale accordingly. Your team is vetted and they know this space inside and out. I think this is really important.


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High-end Brands Withdrawing From Social Media

High-End Brands Withdrawing From Social Media

July 1, 2022
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Jeffree Star: From Beauty Guru to Butcher

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June 20, 2022

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Jeffree Star is mostly known and famous for his in Jeffree Star is mostly known and famous for his incredible Make-Up Line, immense YouTube Channel and his continuously Online Feud with other Influencers like Tati Westbrook, James Charles and Trisha Paytas. Always defining himself new, the Beauty Guru is now famous for something very different: a Butcher. Link in bio for details!#jeffreestar #frombeautygurutobutcher #INFLOWNetwork
It is a system for measuring the performance of in It is a system for measuring the performance of institutions or individuals towards a certain goal.#kpi #keyperformanceindicator #INFLOWDictionary
We live in a fast-paced age with all the advanceme We live in a fast-paced age with all the advancements in technology. Audiobooks have been a great escape for people who like to multitask, can’t focus on one task for a long time, or are looking for something fictional to take a vacation from the perfectly curated lives of others. It also offers a great alternative for people who don’t want to carry books with them or who don’t want to buy printed books all the time. In this article special for Audiobook Day, we will take a look at the audiobook applications that you can download to enjoy your favorite authors. Link in bio for details! 📚#audiobook #audiobookday #INFLOWNetwork
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