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Understanding Influencer Marketing Strategies with Laura Troy and Liz Eswein

Marketing plays an extremely important role in every sector. Let's look at some of the influencer marketing strategies.

INFLOW Network by INFLOW Network
November 7, 2022
in Inflow News
Understanding Influencer Marketing Strategies with Laura Troy and Liz Eswein
Share on FacebookShare on Twitter

We came together with Laura Troy, Marco Marranini, and Liz Eswein to talk about their experiences on Influencer Marketing Strategies.  You can read the highlights below or watch the whole video!

How do you think influencers will affect your social media strategy for this year and the next 2 years?

Laura Troy: I think it’s really important for the brands that I worked with. When we’re thinking about campaigns or business objectives, we try to line it up with which influencer would make the most sense.

What is the main criteria when a brand like yours decides to choose influencers to bring along the path?

Laura Troy: There are a lot of things that we look at. We would look at the engagement rate of the influencer, as well as the follower count but these are not necessarily the number one things that we look at. From my personal point of view and the brands that I worked with, we really look at the content.

Do you prefer being totally creative when working with a brand or do you like brands giving you guidelines to follow?

Liz Eswein: I think it’s all about compromise. As the creator we understand what the final objective from the brand is, then we tailor that accordingly from our perspective. Because we know what works best for our audience and they know what works best for themselves. So finding that middle ground is very important.

Do you think brands exactly know about influencer marketing now and do you think brands should consider the influencer as a person and as a team member?

Liz Eswein: The team is exceptionally important on the brand side and also on the creator side. If the creator needs to produce a larger scale production for the client, then they have to scale accordingly. Your team is vetted and they know this space inside and out. I think this is really important.


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Instagram users embracing summer vibes, pop edits, and gaming-inspired visuals in May 2025.

What’s Trending on Instagram in May 2025?

May 24, 2025
Creators sharing music, summer moments, and papal tributes on YouTube Shorts.

What’s Trending on YouTube Shorts in May 2025?

May 23, 2025
TikTok users acting out funny, absurd scenes during May 2025 trends.

What’s Trending on TikTok in May 2025?

May 22, 2025
AI-generated content flooding social media with perfect visuals and emotionless precision.

Beyond the Prompt: Is AI Creating Value or Just Views?

May 19, 2025
A user scrolling through low-quality AI-generated content on a smartphone, looking disengaged.

Welcome to the dead internet era: When content dies but clicks live on

May 17, 2025

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What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
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➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
🎃 Are you ready for these Halloween Decor ideas 🎃 Are you ready for these Halloween Decor ideas we have selected for your home? 👻 Simple, easy and fun ways to get ready for the spooky holiday ✨#halloweendecor #tipsandtricks #trickortreat #halloweendiy #homedecorideas #halloweenseason🎃 #spookyseason #decorinspiration
📸 Nothing is impossible in the showbiz world! 😱 Hailey Bieber and Selena Gomez were seen posing together for an iconic pic when attending the second annual Academy Museum Gala in Los Angeles ✨ This union comes after years of fans backlashing on the duo.#selenagomez #haileybieber #hollywoodstars #entertainmentnews #iconic #instafamous
Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
📲 If replying with a thumbs up 👍🏻 emoji i 📲 If replying with a thumbs up 👍🏻 emoji is your go to move for an immediate response, you might need to rethink your options 💬According to Gen Z, sending a thumbs-up can be seen as passive-aggressive, even hostile and they want this particular emoji removed arguing that they even get easily offended when it’s used.But it doesn’t stop here, the list goes on with the kissey face emoji 😘, poop emoji 💩, red heart ❤️, OK hand 👌🏻 and more.Let us know your opinion ✍🏻#emojis #thumbsup #genz #socialmedia #opinion #reaction
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