You’ve probably heard of TikTok and Instagram. Perhaps, you are already using both of them actively. So, you know what these platforms are. But do you know on which platform you have more chance of becoming an influencer?
Instagram vs. TikTok
Instagram has been around since before there were any influencers. It’s as old as hills. TikTok, on the other hand, can still be considered brand new. So the question is, which one is better for you? Before we start to look at the facts, you should know that both of these platforms have massive audiences for your content. I’m talking about more than 500 million daily users. I believe you understand the magnitude of these platforms. Now, let’s get into details.
It’s a fact that users are spending more time on TikTok than Instagram. So, you can interpret that you have more chance on TikTok since it will be easier to reach the audience. Also, as I said earlier, Instagram is an older platform than TikTok. Its users are mostly the same. But TikTok is getting new users every day. This can make you more prone to choose TikTok over Instagram.
Since Instagram is an old and powerful platform, it is known and used by a lot of influencers. TikTok is only used by a tiny percentage of these influencers, meaning the competition on Instagram is higher than TikTok. So which one makes sense to you? Instagram where the competition is high or TikTok where you have more opportunities?
Although both of these platforms mostly have young audiences, their age varies. If we compare Instagram and Tiktok users’ age, I can say that TikTok has a younger audience. It includes Gen Z & Alpha in addition to millennials. And Instagram is actively used by people in their twenties. By looking at the profile of your audience, you can easily decide which platform you have more chance on.
TikTok and Instagram Strategies
Although TikTok and Instagram serve the same purposes as a social media platform, their strategies are not the same. While considering the facts above, you should also know these apps’ strategies and make your decision accordingly. Let’s look at some of the strategies you can implement on these platforms to be an influencer.
The Influencer Strategy for TikTok
Thanks to a research done by MediaUpdate, we can get to know TikTok users better. According to the research, watching TikTok videos became a hobby for most of the people. They entertain themselves on the app, scrolling down an endless amount of videos. And they don’t want to be disturbed while they are viewing TikToks. There is no fixed prime time on the platform, any time of the day is a prime time for users. This is why people are spending so much time on TikTok without getting bored. The content is always fresh.
So, now you know what kind of an audience you have on TikTok. Let’s see what kind of a strategy you can use to become a TikTok influencer.
- The trends are changing in a heartbeat on TikTok and you need to keep up with them while you are creating your content.
- Your content should be original because there are too many others.
- Challenges are appreciated. Try to become a trendsetter by starting some challenge.
- Your content should also be entertaining because this is why people use TikTok: to entertain themselves.
- Your follower count doesn’t really matter as much on TikTok. You can get a viral video with only 100 followers.
To sum up, you need to combine your content and what’s trend while posting on TikTok. And while doing that, you should be original, not a copycat.
Instagram Strategy
Instagram does not function like TikTok. Here it is important to have followers because they are the ones who see your posts, and not the people who are not following you. So, first of all, you should focus on your audience and increase their number. You can do it by posting and adding to your story regularly. Your posts and stories should be intriguing so that people will follow you. Now let’s look at some strategies in order to be a successful Instagram Influencer.
- Think about what you are passionate about, what you are knowledgeable about, creating content about what makes you happy.
- You can choose 3-5 subtopics about your passion and create content about these niches regularly.
- Know your follower community and create your content accordingly.
In short, you should focus on your followers and niche when posting on Instagram. For more information about being an influencer on instagram, you can check our article.
We looked at Instagram and TikTok facts and try to come up with good strategies. You learned what kind of audiences they have and what kind of expectations these audiences have. Now it is your time to shine and decide where do you have more chance. Keep following us to learn more about Instagram and TikTok tips!
