Inflow Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
Inflow Network
No Result
View All Result
Home News Social Media

TikTok and its Alternatives Compete for Content Creator’s Attention

New features alone are not enough to win the social media race. Because ultimately, it is content creators who make each platform what it is. So what are TikTok, Instagram Reels, and Youtube Shorts doing to compete for content creator’s attention?

Sima Müderris by Sima Müderris
October 25, 2020
in Social Media
TikTok and its Alternatives Compete for Content Creator’s Attention

Source: Instagram/Youtube/TikTok

Share on FacebookShare on Twitter

Source: Instagram/Youtube/TikTok

The competition on social media never ends, especially with the rise of TikTok, the video-sharing app which swept the world of social media and was considered by many to be more powerful than Instagram and a real competitor to Facebook.

Yet, it seems that TikTok will not be keeping this reputation for long, especially with the launch of the new Instagram’s Reels feature in the midst of the threat of US President

Donald Trump to ban TikTok in his country.

And just like Instagram did with Reels, YouTube is rolling out a new short-form video experience called Shorts for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. The new feature will enable users to share 15second long multi-segment videos that the company hopes will take some attention away from TikTok.

Source: Youtube

And the competition does not end here! Instagram’s move last month to extend its short 15-second Reels video feature to 30 seconds has sparked several conversations in the influencer and creator community about how to take advantage of the extra time.

Generally, TikTok users can create 60 second long videos by combining four 15-second segments together, however, they have been licensed by music providers to allow only 15 seconds of play on its videos which limit clips of songs to 15 seconds. With music serving as the backbone for must content on the platform, 15 seconds remains the norm.

Yet, new features alone are not enough to win the social media race. Because ultimately, it is content creators who make each platform what it is. So what are TikTok, Instagram Reels, and Youtube Shorts doing to compete for content creator’s attention?

YouTube has been able to dominate in the digital space for years, in part due to its Partner Program which allows creators to monetize their videos. These monetization features make it appealing for creators to invest their time into it and what differentiates it from Instagram Reels or TikTok.

TikTok, on the other hand, has functioned more like Instagram in terms of creator support in the past. Content creators could upload sponsored videos or earn money during a live stream, but there was no ongoing monetization program. But recently, TikTok has created programs to support talent on its platform and create incentivize for creators to remain on its platform.

This year, they even announced a Creator Fund open to all creators above the age of 18 years, regardless of their profession or video content (as long as it aligns with TikTok’s community guidelines). With this fund, TikTok creators that are accepted into the program will receive regular payments over the course of a year.

Meanwhile, Facebook and Instagram have discussed making lucrative offers to popular TikTok users to join its new competing service, raising stakes in the social-media rivalry. The platforms have secured exclusive content for their launch and are offsetting production costs for selected partners. Yet, their priority remains in getting new tools in users’ hands and seeing where they take them.

Source: Instagram

One of their most recent tools that the company will start exploring with later this year is testing shopping within Reels as well as start making shoppable IGTV videos global. The product, which lets you watch a video then check out with a few taps, will offer creators and influencers a more direct way to monetize their user base on Instagram, while also giving brands a way to sell merchandise to their followers.

Many content creators and users confirm their desire to try new Instagram and Youtube features like Reels and Shorts while preserving their Tik Tok accounts, with the consensus that whenever new features appear the enthusiasm for its users to discover these features will be greater. It will be interesting to see which social platform will win the creator race in the long run.

Have you tried these platforms before? Connect with us on social media and let us know which of these three short-form video features do you prefer the most.

 

Tags: Creator FundInfluencer MarketinginfluencersInstagramReelsSocial MediaTikTokVideoYoutube

Related Posts

TikTok Fashion Month is Back
Social Media

TikTok Fashion Month is Back

by Melisa Mercan Özkan
February 26, 2021
Why You Need to Reveal Your Whole Self as an Influencer
Social Media

Why You Need to Reveal Your Whole Self as an Influencer

by INFLOW Network
February 19, 2021
Subscribe
Login
Notify of
guest
guest
0 Comments
Inline Feedbacks
View all comments
Pink Lily Black Influencers Controversy

Pink Lily’s Black History Month Campaign Gone Wrong

February 26, 2021
TikTok Fashion Month is Back

TikTok Fashion Month is Back

February 26, 2021
Tips to Avoid a Crisis in Influencer Marketing Projects

Tips to Avoid a Crisis in Influencer Marketing Projects

February 24, 2021
Influencer Marketing Laws in the USA

Influencer Marketing Laws in the USA

February 22, 2021
Why You Need to Reveal Your Whole Self as an Influencer

Why You Need to Reveal Your Whole Self as an Influencer

February 19, 2021

inflownetwork

inflownetwork
How about a fashion show on TikTok? TikTok Fashion How about a fashion show on TikTok? TikTok Fashion Month is back this year with fashion shows and live broadcasts. Hit the link in our bio to learn all about it! #INFLOWNetwork #TikTokFashionMonth
Pink Lily received some backlash recently about wh Pink Lily received some backlash recently about what they paid black influencers in their Black History Month Campaign. Visit the link in our bio to learn all about the controversy, and don’t forget to let us know what you think! #INFLOWNetwork
Is it just us or are these notifications getting a Is it just us or are these notifications getting a little out of hand? #INFLOWMemes #clubhouse
Don’t let your hard work go to waste! Visit the Don’t let your hard work go to waste! Visit the link in our bio for 4 brand-saving tips. #INFLOWNetwork #influencermarketing #marketingfail
The rise of influencer marketing comes along with The rise of influencer marketing comes along with some requirements for transparent relationships between brands, influencers, and consumers. The Federal Trade Commission gets involved in the business to make it clear for consumers about which endorsement is real, and which is fake.Visit the link in our bio to learn all about the influencer marketing laws in the US. #INFLOWNetwork #influencermarketing
For INFLOW Summits, we came together with Personal For INFLOW Summits, we came together with Personal Branding Expert @mrleonardkim to talk about why you need to ditch the act and reveal your whole self for a deeper connection to your audience.
Visit the link in our bio for the thrilling speech! #INFLOWNetwork
Posting at peak time can be crucial for an effecti Posting at peak time can be crucial for an effective post. But don't get hung up on it and miss out on momentary opportunities! #INFLOWMemes
Happy World Cat Day! Today, we're talking about ca Happy World Cat Day! Today, we're talking about cat influencers! And no, that's not a typo. 🐈
Hit the link in our bio to learn all about our favorite cat influencers, and whether they are the right choice for your brand! #INFLOWNetwork #WorldCatDay #CatsofInstagram
INFLOW Tip of the day: Remember the lights are the INFLOW Tip of the day: Remember the lights are there to shine on you and always bring that extra sparkle! #INFLOWTips
Load More... Follow Us

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • Home
  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Add New Playlist

wpDiscuz