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State of Influencer Marketing in Turkey

Review the report we prepared with HypeAuditor about Influencer Marketing in Turkey!

Elif Pınar Tunuslu by Elif Pınar Tunuslu
July 27, 2022
in News
State of influencer marketing in Turkey
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The Influencer Marketing sector, which has become stronger with the pandemic and occupies a large part of our lives, has made a very strong entry into 2022. While it is expected to spend $15 billion by brands for 2022, INFLOW Network continues to lead the industry. Aiming to bring brands and social content producers together, INFLOW manages to make a name for itself with various organizations and award ceremonies.

With the expansion and progress of the industry, the engagement rates of Influencers, as well as their audiences, began to draw attention. In order to increase the impact of collaborations, brands have also started to consider various criteria such as the interaction rates of Influencers and the age and gender of their audience. At this point, softwares and platforms that provide information about Influencers started to see a great demand. HypeAuditor is one of the leader platforms in the influencer marketing sector. With HypeAuditor, you can get access to an Influencer’s engagement rate, information such as the age and gender of his audience, and even many data such as where they live.

The industry’s leading name, INFLOW Network, also works with HypeAuditor for its collaborations. The INFLOW team, which wants to guide brands more accurately and get close to one hundred percent efficiency from their collaborations, aims to match brands with the most suitable Influencers, thanks to the data they obtained from HypeAuditor.

Wanting to contribute to the industry, INFLOW Network has prepared a report on Influencer Marketing progress in Turkey with HypeAuditor. The report, which offers many different information and data such as the age range of users, information about micro, macro, and nano Influencers in Turkey, the activity and reality of followers, the most mentioned brands and Influencers in 2022, take the sector one step further. As stated in the report, the fact that only 72% of the followers on Instagram consist of real people allows us to understand the importance of data, while the fact that users between the ages of 25-34 create a 46% audience is of great importance in terms of marketing strategies of brands. In addition, the prepared report proves that nano Influencers get the highest efficiency in terms of interaction and communication, and says that the area where the most content is produced is Lifestyle. Stating that 38.59% of Influencers in Turkey are affected by fraud, the report reveals once again the importance of working with the right platform and the right data. INFLOW Network and Hype Auditor are taking firm steps on this path.

You can access the full report here.


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State of influencer marketing in Turkey

State of Influencer Marketing in Turkey

July 27, 2022
Failures Of Influencer Marketing In Turkey

Failures Of Influencer Marketing In Turkey

July 26, 2022
Hailey Bieber's Rhode Sued

Hailey Bieber’s Is Being Sued For Her Skincare Line!

July 20, 2022
Top TikTok Trends in JULY 2022

Top 10 TikTok Trends in July 2022

July 18, 2022
High-end Brands Withdrawing From Social Media

High-End Brands Withdrawing From Social Media

July 1, 2022

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We were surprised to see Chris Hemsworth following We were surprised to see Chris Hemsworth following all these celebrities. Which one is the most surprising one?@chrishemsworth @natalieportman @gal_gadot @zacefron @ritaora#chrishemsworth #instagramfollowing
The difference between this emoji, which is very s The difference between this emoji, which is very similar to a neutral face emoji, is that its eyes are in the form of a closed line. It is used in cases of boredom, insomnia, and expressionlessness.#expressionlessface #emoji
The Influencer Marketing sector, which has become The Influencer Marketing sector, which has become stronger with the pandemic and occupies a large part of our lives, has made a very strong entry into 2022. While it is expected to spend $15 billion by brands for 2022, INFLOW Network continues to lead the industry. Link in bio to read the article and review the report that we prepared with HypeAuditor!#influencermarketing #hypeauditor #INFLOWNetwork
The practice of closed-loop marketing is being abl The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer.#closedloop #INFLOWDictionary
The power of social media and the necessity of Inf The power of social media and the necessity of Influencer campaigns are undisputed. However, consumers are now exposed to thousands of advertisements on social media on a daily basis, and it is necessary to put forward different strategies in order to lead the consumer to purchase. Although a consensus has been reached between brands in Turkey on the necessity of allocating a budget for influencer marketing, the efficiency of many campaigns remains below expectations. Link in bio for more!#influencermarketing #INFLOWNetwork
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Have you seen who the newly wed Jennifer Lopez fol Have you seen who the newly wed Jennifer Lopez follows? Which one is the most surprising one?@jlo @mileycyrus @dualipa @charlidamelio @cristiano @reesewitherspoon#jlo #jenniferlopez #instagramfollowing
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