The Influencer Marketing sector, which has become stronger with the pandemic and occupies a large part of our lives, has made a very strong entry into 2022. While it is expected to spend $15 billion by brands for 2022, INFLOW Network continues to lead the industry. Aiming to bring brands and social content producers together, INFLOW manages to make a name for itself with various organizations and award ceremonies.
With the expansion and progress of the industry, the engagement rates of Influencers, as well as their audiences, began to draw attention. In order to increase the impact of collaborations, brands have also started to consider various criteria such as the interaction rates of Influencers and the age and gender of their audience. At this point, softwares and platforms that provide information about Influencers started to see a great demand. HypeAuditor is one of the leader platforms in the influencer marketing sector. With HypeAuditor, you can get access to an Influencer’s engagement rate, information such as the age and gender of his audience, and even many data such as where they live.
The industry’s leading name, INFLOW Network, also works with HypeAuditor for its collaborations. The INFLOW team, which wants to guide brands more accurately and get close to one hundred percent efficiency from their collaborations, aims to match brands with the most suitable Influencers, thanks to the data they obtained from HypeAuditor.
Wanting to contribute to the industry, INFLOW Network has prepared a report on Influencer Marketing progress in Turkey with HypeAuditor. The report, which offers many different information and data such as the age range of users, information about micro, macro, and nano Influencers in Turkey, the activity and reality of followers, the most mentioned brands and Influencers in 2022, take the sector one step further. As stated in the report, the fact that only 72% of the followers on Instagram consist of real people allows us to understand the importance of data, while the fact that users between the ages of 25-34 create a 46% audience is of great importance in terms of marketing strategies of brands. In addition, the prepared report proves that nano Influencers get the highest efficiency in terms of interaction and communication, and says that the area where the most content is produced is Lifestyle. Stating that 38.59% of Influencers in Turkey are affected by fraud, the report reveals once again the importance of working with the right platform and the right data. INFLOW Network and Hype Auditor are taking firm steps on this path.
You can access the full report here.