fbpx
Inflow Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending
    Can Instagram Completely Change?

    Can Instagram Completely Change?

    Top TikTok Trends in May 2022

    Top TikTok Trends in May 2022

    Momfluencers Ruling The Social Media

    Momfluencers Ruling The Social Media

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Live Shopping: What Is It and How Does It Work?

    Live Shopping: What Is It and How Does It Work?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending
    Can Instagram Completely Change?

    Can Instagram Completely Change?

    Top TikTok Trends in May 2022

    Top TikTok Trends in May 2022

    Momfluencers Ruling The Social Media

    Momfluencers Ruling The Social Media

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Live Shopping: What Is It and How Does It Work?

    Live Shopping: What Is It and How Does It Work?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute
No Result
View All Result
Inflow Network
No Result
View All Result

Ogilyv Stopped Working With Influencers Who Edit Their Photos

But was that the right move?

Büşra Gündüz by Büşra Gündüz
April 28, 2022
in Opinion
Ogilyv Stopped Working With Influencers Who Edit Their Photos
Share on FacebookShare on Twitter

Editing comes with being an influencer. Whether you fix the lightning of a photo or give yourself a jawline, we all edit our photos to some extent. Yes, there are some people who boast about not putting any filters or anything on their photos, but often they know their angles and how they should pose. 

The ad agency Ogilvy recently announced they are not going to be working with influencers who retouch their photos from now on. The agency claimed that these edited, or in other words retouched or photoshopped, photos are against the authenticity that influencer marketing should have. While this decision is something that many support, it also pops the question: are influencers really guilty for editing their photos?

Asking the real question: Who created these exceptions of beauty for Influencers?

Everybody wants to look good. That is not a secret, and Influencers are definitely not an exception. In the job’s nature, Influencers are supposed to look good and present the products or services in a good fashion. If the content doesn’t look good, Influencer won’t be able to sell or promote the brand as required. So they are obliged to create content that appeals to the eye.

Here comes the part Influencers are most accused of: using filters and photoshop to alter their content. Beauty and fashion Influencers are mostly the target of this accusation due to them putting themselves in the front of their content. So it’s natural that they use more editing applications than anyone else. 

With the expectation of beauty changing, Influencers were under the pressure for conforming to the standards. This meant smoothing out their skin, cinching their waists, clearing out the people behind them, and sometimes putting on makeup through an app. While they are definitely guilty of doing these, it is vital to remember that most of them had to do that to be accepted by audiences. 

Ogilyv has a right to stop working with Influencers who edit their photos. However, throwing these influencers under the bus with an aim to praise themselves for being “authentic” and giving importance to “being clean and truthful” is not the way to go. They can choose their influencers through scanning their photos, and checking whether they are photoshopping. But was there a reason to announce something like this? No. What do I think they should have done? They should have changed their company strategy internally, and not point fingers at Influencers who had nothing to do with them to start with. 

It’s also worth mentioning that they are only applying this rule to social media campaigns, which is another red flag for the company for me. Let’s check the starting point of this beauty expectation, and work our way upwards. It doesn’t work to blame one part of users just to get some claps. 


What do you think about Ogilyv’s decision? Do you think brands should continue working with Influencers who edit their content? Or do you prefer to see raw and unedited photos and videos from Influencers? Let us know on our socials!

Related Posts

Does Stress Affect Influencers?
Opinion

Does Stress Affect Influencers?

by Büşra Gündüz
April 19, 2022
Brands Misunderstanding the Assignment: The Problem With Women’s Day Brand Deals
Opinion

Brands Misunderstanding the Assignment: The Problem With Women’s Day Brand Deals

by Melisa Mercan Özkan
March 25, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Can Instagram Completely Change?

Can Instagram Completely Change?

May 23, 2022
Top TikTok Trends in May 2022

Top TikTok Trends in May 2022

May 17, 2022
Momfluencers Ruling The Social Media

Momfluencers Ruling The Social Media

May 16, 2022
Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

May 13, 2022
Ogilyv Stopped Working With Influencers Who Edit Their Photos

Ogilyv Stopped Working With Influencers Who Edit Their Photos

April 28, 2022

inflownetwork

Explore, Share, Interact.

INFLOW Network
A yellow face with a huge grin, uplifted brows, an A yellow face with a huge grin, uplifted brows, and sparkling eyes, each of which shedding a tear from laughing so hard. It's a common expression for indicating how amusing or enjoyable something is. However, depending on the context, Face with Tears of Joy emoji might also convey sarcasm. 😂  How often do you use this emoji?#Emoji #LaughingFace
Women and mothers care about taking an active role Women and mothers care about taking an active role in business life as well as raising children. In this period when the digital world is developing rapidly, being momfluencer is a great way to do this. We prepared a list for inspiration, and get to know their incredibly sweet children.
Link in bio! 💫@amberfillerup @mommasgonecity @diaryofafitmommyofficial @staceysolomon @mrshinchhome#mominfluencer #momfluencer #momandchild
Ooops!... I did it again 🫠#INFLOWMemes #socia Ooops!... I did it again 🫠#INFLOWMemes #socialmediamanagement #memes
“Dark post” is an informal term—on Facebook, “Dark post” is an informal term—on Facebook, they’re officially called “unpublished page posts”, on Twitter they’re called “promoted-only tweets”, on LinkedIn they’re called “direct sponsored content”, and on Instagram, all ads are dark posts by default. 👀#darkpost #socialmedia #socialmediamarketing #INFLOWDictionary
The ad agency Ogilvy recently announced they are n The ad agency Ogilvy recently announced they are not going to be working with influencers who retouch their photos from now on. The agency claimed that these retouched photos are against the authenticity that influencer marketing should have. Link in bio for more!#ogilvy #influencers #photoediting #photoshop #adagency
*tweet, tweet*Elon Musk couldn’t get enough of *tweet, tweet*Elon Musk couldn’t get enough of Twitter!
A couple of weeks ago, Elon Musk bought the %9.2 of Twitter, and now he owns the whole thing.
Do you think Twitter is going to change?#elonmusk #twitter #elonmusktweets #socialmedianews
Winking Face Emoji is a yellow face with a winking Winking Face Emoji is a yellow face with a winking left eye and a faint smile or open mouth.😉 It could indicate a joke, flirtation, secret message, or general positivity. Its tone might be lighthearted, loving, provocative, or sarcastic.
How often do you use this emoji?#winkingface #emojis
E-commerce has so many advantages. It has no openi E-commerce has so many advantages. It has no opening and closing times, no waiting lines or the pressure of those waiting for you to finish. But how about the feeling of loneliness? Will we always shop alone? Visit the link in our bio to find out!#ecommerce #onlineshopping #liveshopping #INFLOWNetwork
This is the worst!#INFLOWMemes #michaelscott #th This is the worst!#INFLOWMemes #michaelscott #theofficememes #instagramstory
Load More... Follow Us
INFLOW Network

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist