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Influencer Marketing Fails to Remember

Let's learn from these influencer marketing fails.

Simay Karaoğlan by Simay Karaoğlan
July 26, 2021
in Influencer Marketing
Influencer Marketing Fails to Remember
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Influencer marketing continues to be more and more popular among brands. The fact that it is cost-effective and can reach different audiences are just a few of the reasons for choosing influencer marketing. It really is an effective way to promote a brand or product. But of course, as in any business, influencer marketing has a few points to be careful about. Influencer and brand collaboration may not be perfect all the time. Sometimes two wrong combinations can have very bad results. Below we have compiled the influencer marketing fails that need to be learned from.

Don’t copy paste!

Little Mix, a British musical group, missed one minor detail when promoting their branded perfume on Instagram. In the caption we can see that it’s written “So surreal… we’re on the side of a taxi. Who’s got their bottle of #LMWISHMAKER? Let us know what you think! Launch event tomorrow.” It looked like they are surprised to see themselves on a taxi, right?

Well, if you look carefully to the caption, you will see it is not surprising at all. We can clearly see the editor’s comment on post which completely destroys the magic. Let this fail be a lesson for you and think twice before you copy and paste!

Greatest Party That Never Happened

Fyre Festival was a marketed luxury music festival founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. It was going to be the most iconic music festival ever. Festival’s marketing was done with the biggest 63 influencers in the world. However, none of them knew what’s going to happen. The festival turned out to be fraud and no one was able to reach the festival management when the time of the festival came. It was a humiliating grand failure for all of the influencers.

Authenticity is the Problem

Many firms choose Kendall Jenner for influencer marketing, but she isn’t always the best option. Kendall Jenner was announced as Proactiv’s new brand representative on January 7th, 2019. But, many people believe that Kendall doesn’t use their products.

She discussed how Proactiv products helped her treat her skin in the video. Kendall’s followers criticized her claims, noting that prior to this sponsorship, Kendall had spoken about how her doctor had helped her with skin issues, not Proactiv. If they had chosen an influencer who had an actual experience with their products, the outcome could have been considerably better. Many sponsored posts suffer from a lack of authenticity, which should be addressed.

Look What You Post!

Microsoft collaborated with Oprah Winfrey to advertise the company’s newest laptop, the Microsoft Surface. This collaboration could have been great if Oprah didn’t make the obvious mistake. Posting a tweet praising Microsoft from an iPad doesn’t sound really logical.

No matter how famous the influencer is, he/she should fit the product and the message. As soon as it becomes obvious that the influencer isn’t actually using the product, the whole campaign fails.


Let this influencer marketing fails be a lesson for you! Always remember that follower number is not that important when choosing an influencer for your campaign. You should choose carefully if you don’t want to fail. Check out our article about choosing the right influencer to avoid these mistakes!  Don’t forget to hit us up on our socials and let us know what you think!

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What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
According to his latest post on Twitter, Elon stat According to his latest post on Twitter, Elon stated that an $8 monthly fee will be added from now on to the new Twitter Blue subscribers as well as the existing users who want to maintain the Blue Tick on their account.What do you think of this new update from the platform? 💬#twitterposts #twitter #elonmusknews #latestnews #socialmedia
Finally 🥳 After 6 years of pause in music indus Finally 🥳 After 6 years of pause in music industry, #rihanna returns with a new song featured in the soundtrack of “Black Panther: Wakanda Forever” 🎶🎵This version divided her fans into the ones who had expected a dance track over a slow beat one.Our opinion? 🧐 We love this emotional tribute to Chadwick Boseman 🖤 What do you think? 🤗#wakanda #rihannafan #newreleases #latest
➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
🎃 Are you ready for these Halloween Decor ideas 🎃 Are you ready for these Halloween Decor ideas we have selected for your home? 👻 Simple, easy and fun ways to get ready for the spooky holiday ✨#halloweendecor #tipsandtricks #trickortreat #halloweendiy #homedecorideas #halloweenseason🎃 #spookyseason #decorinspiration
📸 Nothing is impossible in the showbiz world! 😱 Hailey Bieber and Selena Gomez were seen posing together for an iconic pic when attending the second annual Academy Museum Gala in Los Angeles ✨ This union comes after years of fans backlashing on the duo.#selenagomez #haileybieber #hollywoodstars #entertainmentnews #iconic #instafamous
Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
📲 If replying with a thumbs up 👍🏻 emoji i 📲 If replying with a thumbs up 👍🏻 emoji is your go to move for an immediate response, you might need to rethink your options 💬According to Gen Z, sending a thumbs-up can be seen as passive-aggressive, even hostile and they want this particular emoji removed arguing that they even get easily offended when it’s used.But it doesn’t stop here, the list goes on with the kissey face emoji 😘, poop emoji 💩, red heart ❤️, OK hand 👌🏻 and more.Let us know your opinion ✍🏻#emojis #thumbsup #genz #socialmedia #opinion #reaction
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