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Influencer Marketing Fails to Remember

Let's learn from these influencer marketing fails.

Simay Karaoğlan by Simay Karaoğlan
July 26, 2021
in Influencer Marketing
Influencer Marketing Fails to Remember
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Influencer marketing continues to be more and more popular among brands. The fact that it is cost-effective and can reach different audiences are just a few of the reasons for choosing influencer marketing. It really is an effective way to promote a brand or product. But of course, as in any business, influencer marketing has a few points to be careful about. Influencer and brand collaboration may not be perfect all the time. Sometimes two wrong combinations can have very bad results. Below we have compiled the influencer marketing fails that need to be learned from.

Don’t copy paste!

Little Mix, a British musical group, missed one minor detail when promoting their branded perfume on Instagram. In the caption we can see that it’s written “So surreal… we’re on the side of a taxi. Who’s got their bottle of #LMWISHMAKER? Let us know what you think! Launch event tomorrow.” It looked like they are surprised to see themselves on a taxi, right?

Well, if you look carefully to the caption, you will see it is not surprising at all. We can clearly see the editor’s comment on post which completely destroys the magic. Let this fail be a lesson for you and think twice before you copy and paste!

Greatest Party That Never Happened

Fyre Festival was a marketed luxury music festival founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. It was going to be the most iconic music festival ever. Festival’s marketing was done with the biggest 63 influencers in the world. However, none of them knew what’s going to happen. The festival turned out to be fraud and no one was able to reach the festival management when the time of the festival came. It was a humiliating grand failure for all of the influencers.

Authenticity is the Problem

Many firms choose Kendall Jenner for influencer marketing, but she isn’t always the best option. Kendall Jenner was announced as Proactiv’s new brand representative on January 7th, 2019. But, many people believe that Kendall doesn’t use their products.

She discussed how Proactiv products helped her treat her skin in the video. Kendall’s followers criticized her claims, noting that prior to this sponsorship, Kendall had spoken about how her doctor had helped her with skin issues, not Proactiv. If they had chosen an influencer who had an actual experience with their products, the outcome could have been considerably better. Many sponsored posts suffer from a lack of authenticity, which should be addressed.

Look What You Post!

Microsoft collaborated with Oprah Winfrey to advertise the company’s newest laptop, the Microsoft Surface. This collaboration could have been great if Oprah didn’t make the obvious mistake. Posting a tweet praising Microsoft from an iPad doesn’t sound really logical.

No matter how famous the influencer is, he/she should fit the product and the message. As soon as it becomes obvious that the influencer isn’t actually using the product, the whole campaign fails.


Let this influencer marketing fails be a lesson for you! Always remember that follower number is not that important when choosing an influencer for your campaign. You should choose carefully if you don’t want to fail. Check out our article about choosing the right influencer to avoid these mistakes!  Don’t forget to hit us up on our socials and let us know what you think!

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

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September 30, 2025
A person looking at multiple notifications on their phone, surrounded by blurred messages and icons.

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A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

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September 28, 2025
A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

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October 9, 2025

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In September, TikTok shifts from summer playfulnes In September, TikTok shifts from summer playfulness to rhythm, reflection, and satire, blending dance challenges, cozy edits, and sharp political humor into its cultural pulse.
This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
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