As one of the biggest growing platforms of 2021, TikTok is the next big thing brands want to be a part of. While TikTok has great potential to build up an audience and drive sales, there are some tips and tricks that you just have to follow. Here’s how you can increase sales on TikTok.
How to Drive Sales on TikTok
Create a Proper Profile
This may sound like a no-brainer, but it’s something many people overlook. Your first action on TikTok should be to create a proper profile with your brand identity, and most importantly the link to your online store. You can utilize services like Linktree if you need to add multiple links to your profile.
TikTok thrives on trends. That’s why we compile the latest ones every single month! Of course there are lots of original content that doesn’t really fall within any trend categories, but a great deal of engagement on TikTok comes from how you respond to current trends. This is especially the case with brands, because TikTok users love it when brands lose their cold corporate attitudes.
@ryanairThe Ryanair family’s got your back😌 ##ryanair ##foryou ##fyp ##ryanaircrew ##fyp ##domtoretto♬ family is more powerful than the TVA – Alex Dodd
As I’ve said, corporate identities aren’t really favored on TikTok. Remember, a majority of your audience on TikTok is Gen-Z. And they don’t have time for your carefully crafted and polished content. Just like on every other platform, the key to success is through respecting the platform and acting like a native user. You need to be one of the cool kids, and not just another brand trying to push their logo around.
Bring People Backstage
A great way of engaging people to your product, is to let them see how things work. This started with small businesses but we now see big brands do it as well. Simply let people see how the sausage is made. Let them see your storage, let them see how you’ll package their orders, let them into your creative process. This is one of the surefire ways of getting into people’s agendas.
@mollygruberNEW PRODUCT #dunkin #dunkindonuts #dunkindrinks #dunkinemployee #dunkindonut #employee #barista #dunkinemployees #fyp #foryoupage #foryou #dunkins♬ original sound – Molly Gruber
Consider Employee Influencers
Employee influencers are a great way to let people into your background. They’re your employees whom you incentivize to create content about what they do at work. Embraced by the likes of Dunkin’, employee influencers bring in lots of engagement. Some even lead to cases where people visit particular stores just to have the influencer film their beverages as they prepare it. As crazy as it sounds, employee influencers may be worth a shot.
@feelgoodfoodieBaked feta pasta with cherry tomatoes!! Recipe on blog • Inspired by @grilledcheesesocial 😘 #tiktokpartner #LearnOnTikTok #fetapasta #recipes♬ original sound – Feel Good Foodie
Work with Influencers
Managing a TikTok account requires a whole other approach than Instagram. Because the platform is a lot more casual and relies only on video, it may still be a difficult feat for some. If you can’t create your own content just now, work with other TikTok creators to place your products into their content. Do it cleverly though, as we’re talking about an audience of 10-29 year olds with strong aversions to promotions here.
Beyond simply asking people to talk about your products, you can push for a trend or a challenge. During the pandemic, the iconic TikTok Pasta with cherry tomatoes and feta cheese became such a big hit that some countries went through a feta cheese shortage. Another instance was when everyone bought bottles of Martinelli’s apple juice just to bite into them for a trend. Now just imagine your product became a part of a big trend where people just had to buy it!
@daviddobrikHahaha okay i didnt think this was gonna be real♬ original sound – DAVID DOBRIK
How to Drive Sales on TikTok in a Nutshell
- Create a proper profile with a link to your online store.
- Play along with existing trends.
- Behave like a native user, not a corporate.
- Show how the sausage is made.
- Your employees are your best content creators.
- Work with influencers to benefit from their audience and creativity.
And this is how you increase sales on TikTok. Got something we missed out on? Leave a comment down below or hit us up on our socials!