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Home News Influencer Marketing

How to Measure the Campaign: Monetize the Power

INFLOW Network by INFLOW Network
January 29, 2021
in Influencer Marketing
How to Measure the Campaign: Monetize the Power
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How do you get the most out of your influencer marketing budget and measure the returns? Moderated by Rachel Clay (Head of  Influencer Marketing at Matter of Form), Brendan Gahan (Founder of Epic Signal), Ryan Lee (Sr. Product Marketing Manager for Creators at Twitch), and Daniel Oakley (Executive Creator Director at BTFL) came together in INFLOW Summits 2019 to talk about the essentials of measuring an influencer campaign.

Watch the video for the detailed panel, and let us know what you think on our socials!

Here are some quick tips:

Promote influencer content with paid media 

Influencers’ contents are already favored by their audiences. With paid promotions you can go beyond what the algorithm allows and really optimize your KPIs, reaching a broader audience. 

It’s not as simple as asking influencers to post on Instagram

An influencer marketing campaign is not just about contacting influencers and asking them to post on their socials. You have to have a strong brief and be meticulous in choosing the influencers. It’s a lot of work and that’s why there are agencies dedicated to it. You need to really get into influencer marketing with a sufficient budget in order to maximize your ROI and benefit to a greater extent from your influencer who is essentially a creative studio.

Commit long term

Long term partnerships are way more effective in influencer marketing. Think about the early days of celebrity marketing: Nike didn’t pay Micheal Jordan to play one basketball game. It was a long term partnership that brought a lot of memorability and credibility to the campaign. Find a real good fit, and stick with it!

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Feeling a little behind on the whole TikTok thing? Feeling a little behind on the whole TikTok thing? We've got you covered.
We’ve listed the top 10 TikTok Trends in March of 2021. Check them out in the link in out bio! #INFLOWNetwork #tiktoktrends #tiktokmarketing
Can someone please update the Boomers? Thanks! #IN Can someone please update the Boomers? Thanks! #INFLOWMemes
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How about a fashion show on TikTok? TikTok Fashion How about a fashion show on TikTok? TikTok Fashion Month is back this year with fashion shows and live broadcasts. Hit the link in our bio to learn all about it! #INFLOWNetwork #TikTokFashionMonth
Pink Lily received some backlash recently about wh Pink Lily received some backlash recently about what they paid black influencers in their Black History Month Campaign. Visit the link in our bio to learn all about the controversy, and don’t forget to let us know what you think! #INFLOWNetwork
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