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How to Measure the Campaign: Monetize the Power

INFLOW Network by INFLOW Network
January 29, 2021
in Influencer Marketing
How to Measure the Campaign: Monetize the Power
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How do you get the most out of your influencer marketing budget and measure the returns? Moderated by Rachel Clay (Head of  Influencer Marketing at Matter of Form), Brendan Gahan (Founder of Epic Signal), Ryan Lee (Sr. Product Marketing Manager for Creators at Twitch), and Daniel Oakley (Executive Creator Director at BTFL) came together in INFLOW Summits 2019 to talk about the essentials of measuring an influencer campaign.

Watch the video for the detailed panel, and let us know what you think on our socials!

Here are some quick tips:

Promote influencer content with paid media 

Influencers’ contents are already favored by their audiences. With paid promotions you can go beyond what the algorithm allows and really optimize your KPIs, reaching a broader audience. 

It’s not as simple as asking influencers to post on Instagram

An influencer marketing campaign is not just about contacting influencers and asking them to post on their socials. You have to have a strong brief and be meticulous in choosing the influencers. It’s a lot of work and that’s why there are agencies dedicated to it. You need to really get into influencer marketing with a sufficient budget in order to maximize your ROI and benefit to a greater extent from your influencer who is essentially a creative studio.

Commit long term

Long term partnerships are way more effective in influencer marketing. Think about the early days of celebrity marketing: Nike didn’t pay Micheal Jordan to play one basketball game. It was a long term partnership that brought a lot of memorability and credibility to the campaign. Find a real good fit, and stick with it!

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

5 Fresh content angles for fall 2025

September 30, 2025
A person looking at multiple notifications on their phone, surrounded by blurred messages and icons.

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September 29, 2025
A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

What’s trending on Instagram in September 2025?

September 28, 2025
A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

What’s trending on YouTube Shorts in September 2025?

September 27, 2025

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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