fbpx
Inflow Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending
    Can Instagram Completely Change?

    Can Instagram Completely Change?

    Top TikTok Trends in May 2022

    Top TikTok Trends in May 2022

    Momfluencers Ruling The Social Media

    Momfluencers Ruling The Social Media

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Live Shopping: What Is It and How Does It Work?

    Live Shopping: What Is It and How Does It Work?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Opinion
    • Social Media
    • Trending
    Can Instagram Completely Change?

    Can Instagram Completely Change?

    Top TikTok Trends in May 2022

    Top TikTok Trends in May 2022

    Momfluencers Ruling The Social Media

    Momfluencers Ruling The Social Media

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Ogilyv Stopped Working With Influencers Who Edit Their Photos

    Live Shopping: What Is It and How Does It Work?

    Live Shopping: What Is It and How Does It Work?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute
No Result
View All Result
Inflow Network
No Result
View All Result

How ROI Is Measured in Influencer Marketing: Why Use It?

Danielly Netto, The global head of resales at Socialbakers, talked about marketing business and why it is important to have a marketing mindset at INFLOW Global Summit 2018.

INFLOW Network by INFLOW Network
March 10, 2021
in Influencer Marketing
How ROI is used in influencer marketing
Share on FacebookShare on Twitter

How do you measure the ROI in influencer marketing and why should you do it?

Watch the video or read through!

 

It is a fact that the influencer movement is changing the marketing industry completely. Nowadays, all the marketing industry talk about is the efficiency of influencer marketing. In the video, Danielly Netto shows some recent statistics.

  • Influencer marketing is planned to reach 5 to 10 million dollars in marketing industry in 5 years.
  • 90% of the marketers report that they see improved brand awareness whenever they work with influencers.

Traditional social media marketing has never achieved these numbers so far. Moreover, 37% of the consumers block ads. They are not interested in seeing advertisement anymore.

There are many things that influencer marketing can do but traditional marketing can not. One of them is forming long term relationships and authenticity. Influencers have power in business.

There are ways to classify influencers in the marketing industry. One and most common way to categorize them is according to the number of followers. Micro influencers have a stronger relationship with their audience. They contact their followers, they respond to DMs, they respond to comments. Mega influencers, usually celebrities, are not able to do such connection with their followers. They can be also classifed according to their engagement rates and reach capacities.

  • Micro influencers have an engagement uplift up to 33%. It’s not much but for small business it is a way to go. 
  • Macro influencers’ engagement uplift possibility is up to 88%.
  • For celebrities it is 2000 percent engagement uplift.

As the engagement uplift increases, the marketing costs a lot of money accordingly. It is all about the return of investment, the business side of influencer marketing.

 How to measure ROI for better campaigns?

There are three important things to do:

    1. Content effectiveness
    2. Conversions
    3. Sales

You can watch the 10-minute YouTube video and learn the details of those three factors on measuring your return of investment.


Don’t forget to subscribe our YouTube channel to learn more about influencer marketing!

 

Related Posts

How We Turned Fan Experience Into Engagement for FIFA World Cup 2022
Get Inspired

How We Turned Fan Experience Into Engagement for FIFA World Cup 2022

by Berk Fidan
August 18, 2021
Two Years to Go Project for FIFA World Cup 2022
Get Inspired

A Case On How to use Cross-Country Influencer Marketing: Two Years to Go for the World Cup

by Büşra Gündüz
August 5, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Can Instagram Completely Change?

Can Instagram Completely Change?

May 23, 2022
Top TikTok Trends in May 2022

Top TikTok Trends in May 2022

May 17, 2022
Momfluencers Ruling The Social Media

Momfluencers Ruling The Social Media

May 16, 2022
Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

Should We Stop Using Filters? The No-Filter Trend on TikTok Says So

May 13, 2022
Ogilyv Stopped Working With Influencers Who Edit Their Photos

Ogilyv Stopped Working With Influencers Who Edit Their Photos

April 28, 2022

inflownetwork

Explore, Share, Interact.

INFLOW Network
A yellow face with a huge grin, uplifted brows, an A yellow face with a huge grin, uplifted brows, and sparkling eyes, each of which shedding a tear from laughing so hard. It's a common expression for indicating how amusing or enjoyable something is. However, depending on the context, Face with Tears of Joy emoji might also convey sarcasm. 😂  How often do you use this emoji?#Emoji #LaughingFace
Women and mothers care about taking an active role Women and mothers care about taking an active role in business life as well as raising children. In this period when the digital world is developing rapidly, being momfluencer is a great way to do this. We prepared a list for inspiration, and get to know their incredibly sweet children.
Link in bio! 💫@amberfillerup @mommasgonecity @diaryofafitmommyofficial @staceysolomon @mrshinchhome#mominfluencer #momfluencer #momandchild
Ooops!... I did it again 🫠#INFLOWMemes #socia Ooops!... I did it again 🫠#INFLOWMemes #socialmediamanagement #memes
“Dark post” is an informal term—on Facebook, “Dark post” is an informal term—on Facebook, they’re officially called “unpublished page posts”, on Twitter they’re called “promoted-only tweets”, on LinkedIn they’re called “direct sponsored content”, and on Instagram, all ads are dark posts by default. 👀#darkpost #socialmedia #socialmediamarketing #INFLOWDictionary
The ad agency Ogilvy recently announced they are n The ad agency Ogilvy recently announced they are not going to be working with influencers who retouch their photos from now on. The agency claimed that these retouched photos are against the authenticity that influencer marketing should have. Link in bio for more!#ogilvy #influencers #photoediting #photoshop #adagency
*tweet, tweet*Elon Musk couldn’t get enough of *tweet, tweet*Elon Musk couldn’t get enough of Twitter!
A couple of weeks ago, Elon Musk bought the %9.2 of Twitter, and now he owns the whole thing.
Do you think Twitter is going to change?#elonmusk #twitter #elonmusktweets #socialmedianews
Winking Face Emoji is a yellow face with a winking Winking Face Emoji is a yellow face with a winking left eye and a faint smile or open mouth.😉 It could indicate a joke, flirtation, secret message, or general positivity. Its tone might be lighthearted, loving, provocative, or sarcastic.
How often do you use this emoji?#winkingface #emojis
E-commerce has so many advantages. It has no openi E-commerce has so many advantages. It has no opening and closing times, no waiting lines or the pressure of those waiting for you to finish. But how about the feeling of loneliness? Will we always shop alone? Visit the link in our bio to find out!#ecommerce #onlineshopping #liveshopping #INFLOWNetwork
This is the worst!#INFLOWMemes #michaelscott #th This is the worst!#INFLOWMemes #michaelscott #theofficememes #instagramstory
Load More... Follow Us
INFLOW Network

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • Work We Do
    • What They Say?
  • Summits
    • Events
      • 2021
        • INFLOW Global ’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
  • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
  • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist