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How ROI Is Measured in Influencer Marketing: Why Use It?

Danielly Netto, The global head of resales at Socialbakers, talked about marketing business and why it is important to have a marketing mindset at INFLOW Global Summit 2018.

INFLOW Network by INFLOW Network
March 10, 2021
in Influencer Marketing
How ROI is used in influencer marketing
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How do you measure the ROI in influencer marketing and why should you do it?

Watch the video or read through!

 

It is a fact that the influencer movement is changing the marketing industry completely. Nowadays, all the marketing industry talk about is the efficiency of influencer marketing. In the video, Danielly Netto shows some recent statistics.

  • Influencer marketing is planned to reach 5 to 10 million dollars in marketing industry in 5 years.
  • 90% of the marketers report that they see improved brand awareness whenever they work with influencers.

Traditional social media marketing has never achieved these numbers so far. Moreover, 37% of the consumers block ads. They are not interested in seeing advertisement anymore.

There are many things that influencer marketing can do but traditional marketing can not. One of them is forming long term relationships and authenticity. Influencers have power in business.

There are ways to classify influencers in the marketing industry. One and most common way to categorize them is according to the number of followers. Micro influencers have a stronger relationship with their audience. They contact their followers, they respond to DMs, they respond to comments. Mega influencers, usually celebrities, are not able to do such connection with their followers. They can be also classifed according to their engagement rates and reach capacities.

  • Micro influencers have an engagement uplift up to 33%. It’s not much but for small business it is a way to go. 
  • Macro influencers’ engagement uplift possibility is up to 88%.
  • For celebrities it is 2000 percent engagement uplift.

As the engagement uplift increases, the marketing costs a lot of money accordingly. It is all about the return of investment, the business side of influencer marketing.

 How to measure ROI for better campaigns?

There are three important things to do:

    1. Content effectiveness
    2. Conversions
    3. Sales

You can watch the 10-minute YouTube video and learn the details of those three factors on measuring your return of investment.


Don’t forget to subscribe our YouTube channel to learn more about influencer marketing!

 

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

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September 29, 2025
A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

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September 28, 2025
A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

What’s trending on YouTube Shorts in September 2025?

September 27, 2025

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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