Inflow Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
Inflow Network
No Result
View All Result
Home News Opinion

How Does Food TikTok Change The Way We Eat?

Just when you got used to Instagrammable foods, there's a new player in town.

Berk Fidan by Berk Fidan
February 23, 2021
in Opinion
How Does Food TikTok Change The Way We Eat?
Share on FacebookShare on Twitter

In 2021, we are already accustomed to Instagrammable foods, stylish smoothie bowls, and burgers that go cold in search of the perfect shot “for the Gram”. But there’s a new player in town, ready to sweep the food scene off of its feet. Dear reader, meet Food TikTok.

2020 has been the year of TikTok and just like every other field of interest, foodies also flooded the platform with brand new content, creating Food Tiktok: a brand new playground with its own rules and paradigms.

Visual Culture and Stunt Food

Food Tiktok is not that much different from the food scene of Instagram, in terms of a heavy reliance on visuality. This visual culture brought with it the term “Instagrammable foods” in the past few years, referring to aesthetically pleasing and colorful yet maybe not so delicious dishes like vibrant smoothie bowls and all sorts of snacks smothered in cheddar cheese. The same culture remains on TikTok, with users like @earlypete fighting against it by dueting other TikToks and explaining if they’re “Stunt food, made for the views; or good food, made for the taste”.

 

@earlypete##duet with @iaskedforextrapickles is this recipe @kraftdinnerca approved? ##foodporn ##foodtiktok ##marketing ##VisionBoard ##kraftdinner♬ Shaxicula (Toxic x Love Shack x Dragula) – DJ Cummerbund

1 Minute Limitation

TikToks cannot rely on long captions and the videos have to deliver their messages in very brief 1-minute allotments. This limit encourages creativity and pushes creators towards more upbeat contents. Further, it leads to a preference of simpler recipes one can just gloss over. Very simple recipes like those for condiments or iced coffee are extremely popular. 

One very intriguing content creator is Joshua Weissman who is an actual chef, creating content not only for TikTok but also Youtube and Instagram. A brief compare and contrast analysis of his content on Youtube and TikTok is plenty to stand on its own as a workshop on the differences between the two media. 

Weissman’s YouTube content is typically very explanatory and in general, “geeky”. He explains the recipes very thoroughly and usually goes over the nuances different ingredients and techniques create in the recipes.

 

@flakeysaltI don’t take condiments lightly. Chili oil. ##MyRoutine ##foryou ##foodlover ##fyp ##food ##recipe ##cooking ##skills ##yum ##foryoupage♬ original sound – Joshua weissman

Joshua Weissman’s content on Food TikTok, on the other hand, is extremely to the point. Basically a list of ingredients and preparation steps; his content is typically him yelling out the ingredients, followed by the steps. And bam! You’ve got a delicious dish ready to serve! No time to explain.

Food TikTok and the Algorithm: Anyone Can Shine Through

@ellamendelsohnMornin 😊 #HolidayTreats #coffee #icedcoffee #StrikeAPosay♬ Knicks – Cochise

One of the biggest wonders of TikTok is its wonderful algorithm which allows everyone to shine through. You no longer need to be an established chef, or even remotely skilled in shooting a cooking video. Just a shot of you pouring cold brew and milk into a cup and having fun can make it BIG on TikTok. This allows a wider range of voices to be heard, and means we get to see food through a more casual and personal lense.

Trends on Food TikTok

@michi.faddamini pancakes 🥞 ##fy ##fyp ##perte ##food ##pancake ##pancakecereal♬ suono originale – michi 🐨

Just like any other part of the platform, Food TikTok is also driven by trends. Especially during the first months of the pandemic when everyone was eager to create wonders in the kitchen, recipes like Dalgona Coffee and Pancake Cereal boomed on TikTok. These dishes, originally posted by a single person, soon visited the kitchens of thousands of people in a matter of days. This created the term “TikTok Foods” which meant if you saw the recipe enough times on your feed, you just had to make it.

This creates a brand new playground for brands who want more exposure on their products. As long as you can put a recipe out there that is simple enough for the average teenager and has the dazzlement of whipped coffee, you can build your exposure organically.


Interested in TikTok? You might also enjoy this:

Latest TikTok Trends in 2021 | All You Need to Know

TikTok is here to stay and ready to change the way we create and interact with content! How do you think TikTok will swerve foodies in 2021? Leave a comment down below or hit us up on our socials!

 

Related Posts

6 Things I Learned From 3K TikTok Followers in a Week
Opinion

How I Gained 3K TikTok Followers in a Week

by Berk Fidan
March 5, 2021
Influencer Brand Clash
Opinion

The Influencer – Brand Clash: Who Should Benefit?

by Büşra Gündüz
January 28, 2021
Subscribe
Login
Notify of
guest
guest
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trackback
Latest TikTok Trends Right Now in 2021 | All You Need to Know - INFLOW Network
February 23, 2021 12:30 pm

[…] How Does Food TikTok Change The Way We Eat? […]

0
Reply
6 Things I Learned From 3K TikTok Followers in a Week

How I Gained 3K TikTok Followers in a Week

March 5, 2021
TikTok Trends March 2021

Top 10 TikTok Trends in March 2021

March 4, 2021
Instagram News: Recovering Deleted Posts

Instagram News: Recovering Deleted Posts

March 3, 2021
Twitter monetization updates

You Can Monetize Your Tweets: Here are the New Updates on Twitter

March 2, 2021
YouTube Shopping: How Social Media Has Changed Retail?

YouTube Shopping: How Social Media Has Changed Retail?

March 2, 2021

inflownetwork

inflownetwork
Feeling a little behind on the whole TikTok thing? Feeling a little behind on the whole TikTok thing? We've got you covered.
We’ve listed the top 10 TikTok Trends in March of 2021. Check them out in the link in out bio! #INFLOWNetwork #tiktoktrends #tiktokmarketing
Can someone please update the Boomers? Thanks! #IN Can someone please update the Boomers? Thanks! #INFLOWMemes
Almost two weeks ago, supermodel Kendall Jenner la Almost two weeks ago, supermodel Kendall Jenner launched her Tequila brand 818. The tequila is named after the area code for San Fernando Valley where Kendall grew up. But why did the launch cause so much controversy? Hit the link in our bio for all the details.  #INFLOWNetwork #KendalJenner #818Tequila
Today we have @tobiasrtr under our Influencer Spot Today we have @tobiasrtr under our Influencer Spotlight. We asked Tobias several questions about his experience as both a model and an influencer. Hit the link in our bio to learn all about him! #INFLOWNetwork #InfluencerSpotlight
How about a fashion show on TikTok? TikTok Fashion How about a fashion show on TikTok? TikTok Fashion Month is back this year with fashion shows and live broadcasts. Hit the link in our bio to learn all about it! #INFLOWNetwork #TikTokFashionMonth
Pink Lily received some backlash recently about wh Pink Lily received some backlash recently about what they paid black influencers in their Black History Month Campaign. Visit the link in our bio to learn all about the controversy, and don’t forget to let us know what you think! #INFLOWNetwork
Is it just us or are these notifications getting a Is it just us or are these notifications getting a little out of hand? #INFLOWMemes #clubhouse
Don’t let your hard work go to waste! Visit the Don’t let your hard work go to waste! Visit the link in our bio for 4 brand-saving tips. #INFLOWNetwork #influencermarketing #marketingfail
The rise of influencer marketing comes along with The rise of influencer marketing comes along with some requirements for transparent relationships between brands, influencers, and consumers. The Federal Trade Commission gets involved in the business to make it clear for consumers about which endorsement is real, and which is fake.Visit the link in our bio to learn all about the influencer marketing laws in the US. #INFLOWNetwork #influencermarketing
Load More... Follow Us

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • Home
  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Add New Playlist

wpDiscuz