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Hailey Bieber’s Is Being Sued For Her Skincare Line!

Hailey Bieber's newly released skincare brand was sued for its name!

Elif Pınar Tunuslu by Elif Pınar Tunuslu
July 20, 2022
in News
Hailey Bieber's Rhode Sued
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Another day, another celebrity launching a beauty / skincare brand. After the success of names such as Rihanna and Selena Gomez as brand owners who brought their favorite products together with their fans, other celebrities have started jumping in on the vagon. However, not all of them are as successful.

Rhode by Hailey Bieber

The criticism about the skincare brand Rhode, which Hailey Bieber launched in 2022, does not seem to end. After users claimed that the products caused allergies, the brand name is now on the agenda.

The name Rhode is allegedly stolen from a clothing brand called Rhode NYC. The owners of the Rhode NYC brand stated that Hailey Bieber wanted to contact them and buy their name, but they did not sell it. Despite this, Hailey debuted the brand under the name Rhode, and got used in return. Founded by Purna Khatau and Phoebe Vickers, the Rhode NYC owners claim that there’s been some confusion in the market due to the extreme name similarity. “The size of Bieber’s followers and the virality of her marketing will cause sudden, permanent and irreparable damage to the Rhode brand,” and therefore demand that the court block the use of the Rhode name.

 

Bu gönderiyi Instagram’da gör

 

rhode skin (@rhode)’in paylaştığı bir gönderi

On the other hand, it is known that the name Rhode is Hailey’s middle name and this name is also on Instagram. The outcome of the case is eagerly awaited. We will see together whether the Manhattan federal court will prevent the product shooting and marketing under the name of Rhode or justify Hailey’s usage of the name.


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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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In September, TikTok shifts from summer playfulnes In September, TikTok shifts from summer playfulness to rhythm, reflection, and satire, blending dance challenges, cozy edits, and sharp political humor into its cultural pulse.
This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
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In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
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