Individuals born in the era of technology and digitalizing are transforming the world. Their social impact has left its mark and is continuing to do so
Gen Z are individuals born in a time when social media has become an integral part of daily life. As a result, many marketers have been facing challenges in catching up with Gen Z’s requirements from brands on social media — organic and authentic content that, at the same time, is also fun and relatable. In this article, we’ll explore how Gen Z uses social media and why it’s essential for brands to pay attention to their preferences.
Is Gen Z all about self-expression and pulling off the perfect selfie?
Gen Z has a strong sense of who they are and what they want out of life—and they’re not afraid to show it on social media. They aren’t worried about what others think or say; they use their accounts as a way to express themselves without fear of judgment. They want to be seen as unique, authentic, and relatable.
They expect more than just a product from brands — they want to feel connected
Gen Z is more likely to buy from brands they feel connected to socially. This generation expects brands to be more socially responsible, meaning that brands should provide this generation with in-depth information about how their products are made and how they contribute to the world around them.
What this generation is going after is more than just the product; -they want to feel connected with the people behind it. That is the reason why businesses should focus on social media marketing for Gen Z. This can be seen as an opportunity for brands to build relationships with customers on a deeper level, ultimately resulting in higher sales conversions.
Authenticity and realness over staged perfection
Wanting to see real people posting real content is especially true regarding social media. They are not interested in perfection and staged excellence, which appears to be disingenuous. Rather than that, gen Z prefers behind-the-scenes and authentic moments. Being themselves is the core element in their content sharing. Honest and sincere emotions are what create a bond with their communities.
The goal for authenticity has driven Gen Z to have a particular affinity for influencers who are not afraid to be themselves on camera or behind the scenes at events they attend. These influencers let their unique personalities connect with their audience—fancy clothes or makeup is no longer their motto, being that their audience is interested in their genuine selves!
Whatever they do on social media, it’s unique and entertaining
Gen Z is a generation that wants to be entertained, but they also want to feel as though they can connect with the brands they interact with. They expect more than just a product from brands—they want an experience, even better a relatable experience.
Posting entertaining, relatable, or even funny content helps build trust between the brand and the audience. Meaning there are higher chances for them to build long-lasting relationships.
Gen Z is definitely an exciting generation living up to the internet and social media era. The world has never seen anything like them before, and we’re excited to see what their impact will be on keeping up with trends. If you have any ideas about how Gen Z will affect the new digital era, please do not hesitate to reach us through our socials.
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