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First INFLOW Network Report: How did the COVID-19 Pandemic Affect the Influencer Marketing Industry

INFLOW Network by INFLOW Network
October 25, 2020
in Inflow News
First INFLOW Network Report: How did the COVID-19 Pandemic Affect the Influencer Marketing Industry
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No industry has been immune to the effects of the pandemic. And Influencer Marketing has definitely had to adapt to the changes whether through how brands work with influencers or new arising trends.
Not only did the pandemic introduce new trends and platforms but it also presented new challenges and opportunities for influencer and brand collaborations.

This report looks at the changes in the influencer marketing industry during the lockdown of COVID-19 from the perspectives of both influencers and brands. We’ve examined the overall international Influencer Marketing Activities from the eyes of both brands and influencers from different markets (Europe, Middle-East, GCC, USA, and Russia) collected
through a research survey. In this report, you will find the answers from various sources to an anonymous survey about how their working environment has been affected, and what is expected from now on.

Research Methodology

This survey is conducted anonymously in order to receive the candid answers to several questions about the effects of COVID-19 on the Influencer Marketing sector. We’ve conducted two different and adapted
surveys in two different focus groups. The first group includes brand representatives from Fashion, Aviation, FMCG, Banking, Service, Advertising, Hospitality, Beauty & Cosmetics, Transportation, Media and Technology industries while the second focus group includes Influencers from Fashion, Beauty, Technology, Gaming, Lifestyle, Travel and Photography fields. This brings the total participant number of participants to 300, of which 55% are Influencers, and 45% are professionals.

What to Expect:

In this report, you will find the answers from various sources to an anonymous survey about how their working environment has been affected, and what is expected from now on
looks at the changes in the influencer marketing industry during the lockdown of COVID-19. It’s interesting to not only see changes in terms of the content shared by influencers, but also the change in platforms in which they chose to connect with to the audience.

Interested in finding out the results of this survey? Download our first-ever INFLOW Network Report by clicking on the link below.

How did the COVID-19 Pandemic Affect the Influencer Marketing Industry

Tags: brandsInfluencerInfluencer MarketingReportSocial MediaSurveyTrends

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Jeffree Star is mostly known and famous for his in Jeffree Star is mostly known and famous for his incredible Make-Up Line, immense YouTube Channel and his continuously Online Feud with other Influencers like Tati Westbrook, James Charles and Trisha Paytas. Always defining himself new, the Beauty Guru is now famous for something very different: a Butcher. Link in bio for details!#jeffreestar #frombeautygurutobutcher #INFLOWNetwork
It is a system for measuring the performance of in It is a system for measuring the performance of institutions or individuals towards a certain goal.#kpi #keyperformanceindicator #INFLOWDictionary
We live in a fast-paced age with all the advanceme We live in a fast-paced age with all the advancements in technology. Audiobooks have been a great escape for people who like to multitask, can’t focus on one task for a long time, or are looking for something fictional to take a vacation from the perfectly curated lives of others. It also offers a great alternative for people who don’t want to carry books with them or who don’t want to buy printed books all the time. In this article special for Audiobook Day, we will take a look at the audiobook applications that you can download to enjoy your favorite authors. Link in bio for details! 📚#audiobook #audiobookday #INFLOWNetwork
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This week we took a look at which celebrities Mill This week we took a look at which celebrities Millie Bobby Brown follows. Which one do you think is the most surprising one?@johnnydepp @sarahjessicaparker @oliviarodrigo @tomholland2013#milliebobbybrown #instagramfollowing
The International LGBTQ+ Pride Day is celebrated e The International LGBTQ+ Pride Day is celebrated every year on June 28 and consists of a series of events that the different groups carry out to fight for equality and the dignity of gay, lesbian, bisexual, transgender and queer people, the LGBTQ+ community. We listed 5 influencers with inspiring stories in the LGBTQ+ community, and they have been creating a difference in the perception of the community in the eyes of the public. Link in bio for details! 🌈@nikkietutorials @gigigorgeous @mylifeaseva @bretmanrock @raindovemodel#LGBTQ+ #prideday #INFLOWNetwork
A yellow face with, a closed mouth and big eyes lo A yellow face with, a closed mouth and big eyes looking up. This emoji usually represents an eye roll gesture and is used in situations such as contempt, sarcasm, and disappointment. How do you often use this emoji? 🙄#emoji #facewithrollingeyes
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