Inflow Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute
No Result
View All Result
Inflow Network
No Result
View All Result
Home News Trending

Would ‘Emily in Paris’ Social Media Strategy Work in The Real World?

Sima Müderris by Sima Müderris
November 21, 2020
in Trending
Would ‘Emily in Paris’ Social Media Strategy Work in The Real World?
Share on FacebookShare on Twitter

The newly released Netflix series ‘Emily in Paris’ has got the social media industry talking ever since its first season aired early this October. The romantic comedy series follows a young marketing and social media executive from Chicago whose job takes her to Paris, where she is tasked with bringing “an American perspective” to a rigid Parisian marketing agency called Savoir.

In an attempt to exploit her new location, Emily changes her Instagram handle to EmilyInParis and snaps her first selfie in the centre of the city’s Latin quarter. And her influencer journey begins, where over the course of a few weeks, she begins sharing touristy content to attract the attention of 25,000 followers and several major Parisian brands. 

But let’s forget that this is a show for a second. Would Emily’s social media and influencer marketing approach work in the real world?

Let’s see.

Follower Growth

Perhaps one of the most controversial and talked about aspects of ‘Emily in Paris’ is her unrealistic follower growth. Emily starts the show with a surprisingly low number of 48 followers, especially for someone whose career revolves around creating and increasing social media engagement. It seems as if the account was just created yesterday! Yet, even if that was the case, could touristy selfies and pictures of strangers be enough to attract the attention of 25,000 followers only in a couple of weeks in 2020? It’s definitely not that easy, not unless it was a bot-account. 

Post Content

Pierre Cadault was not wrong when he called Emily trés ringarde. Emily’s content is basic. The selfies she takes are very much how one would use a small personal social media account. Her account is based on a lot of unremarkable selfies, random monuments, food, and strangers just living their lives. Realistically, thousands of people wouldn’t be interested in an account with that kind of content.

Captions and Hashtags

If you’ve ever used social media, you probably have had one of these days where you spent hours thinking about the perfect caption to add to your Instagram posts. However, it seemed as if Emily just types her captions on the spot and just fires them off into a world of content, which I am sure social media experts and influencers will tell you is nothing short of chaos. There are rules that should be followed and many elements to be considered as the optimal time to post, which hashtags to use, and what locations and accounts to tag! And Emily’s corny captions and spontaneous posts definitely do not reflect what a young millennial with a career in marketing and social media would write.

Social Media Campaigns

Wouldn’t it be nice if every idea you presented to a client was welcomed with absolutely no edits or readjustments? During the series, Emily’s out of the box ideas impressed her clients, that they executed them without any hesitation. Unfortunately, most marketing and social media executive would agree that it’s not the case in today’s scene. It takes a lot more brainstorming and team-work to come with a great idea to impress a client. But nevertheless, she still gets an A for effort.

Influencer Strategy

During the show, we see Emily being invited to an “exclusive influencer lunch” hosted by Durée Cosmetics, where she is asked to post about the brand at least five times during the event. Although at first she is faced with mistreatment and was given a gift bag relatively smaller than that of influencers with a larger number of followers, Emily comes out victorious after posting a Boomerang of herself eating a strawberry with the caption, “Durée is smudge-proof, even when you’re berry hungry.” But would that be enough for a micro-influencer to be noticed among celebrity influencers in today’s dynamic? It would probably take a lot more than that. 

So let’s go back to our initial question. Would ‘Emily in Paris’ Social Media Strategy Work in The Real World? Probably not, especially if you’re starting a new Instagram account in 2020 or working with innovative brands, then you definitely have to separate yourself. 

But whether you agree with her approach or not, it’s the irony of her influencer and social media strategy that made us all binge-watch Emily in Pairs!

Tags: Emily in ParisInfluencerInfluencer MarketingNetflixSocial MediaSocial Media StrategyViral Marketing

Related Posts

Kendall Jenner 818 Tequila Controversy
Trending

Keeping Up With the Kendall Jenner’s Tequila Controversy

by Sıla Ekşioğlu
March 1, 2021
China Bans Clubhouse
Trending

Clubhouse Banned in China

by INFLOW Network
February 16, 2021
Subscribe
Login
Notify of
guest
guest
0 Comments
Inline Feedbacks
View all comments
TikTok Trends March 2021

Top 10 TikTok Trends in March 2021

March 4, 2021
Instagram News: Recovering Deleted Posts

Instagram News: Recovering Deleted Posts

March 3, 2021
Twitter monetization updates

You Can Monetize Your Tweets: Here are the New Updates on Twitter

March 2, 2021
YouTube Shopping: How Social Media Has Changed Retail?

YouTube Shopping: How Social Media Has Changed Retail?

March 2, 2021
Tobias Reuter Interview INFLOW Network

Becoming an Influencer with Tobias Reuter

March 1, 2021

inflownetwork

inflownetwork
Almost two weeks ago, supermodel Kendall Jenner la Almost two weeks ago, supermodel Kendall Jenner launched her Tequila brand 818. The tequila is named after the area code for San Fernando Valley where Kendall grew up. But why did the launch cause so much controversy? Hit the link in our bio for all the details.  #INFLOWNetwork #KendalJenner #818Tequila
Today we have @tobiasrtr under our Influencer Spot Today we have @tobiasrtr under our Influencer Spotlight. We asked Tobias several questions about his experience as both a model and an influencer. Hit the link in our bio to learn all about him! #INFLOWNetwork #InfluencerSpotlight
How about a fashion show on TikTok? TikTok Fashion How about a fashion show on TikTok? TikTok Fashion Month is back this year with fashion shows and live broadcasts. Hit the link in our bio to learn all about it! #INFLOWNetwork #TikTokFashionMonth
Pink Lily received some backlash recently about wh Pink Lily received some backlash recently about what they paid black influencers in their Black History Month Campaign. Visit the link in our bio to learn all about the controversy, and don’t forget to let us know what you think! #INFLOWNetwork
Is it just us or are these notifications getting a Is it just us or are these notifications getting a little out of hand? #INFLOWMemes #clubhouse
Don’t let your hard work go to waste! Visit the Don’t let your hard work go to waste! Visit the link in our bio for 4 brand-saving tips. #INFLOWNetwork #influencermarketing #marketingfail
The rise of influencer marketing comes along with The rise of influencer marketing comes along with some requirements for transparent relationships between brands, influencers, and consumers. The Federal Trade Commission gets involved in the business to make it clear for consumers about which endorsement is real, and which is fake.Visit the link in our bio to learn all about the influencer marketing laws in the US. #INFLOWNetwork #influencermarketing
For INFLOW Summits, we came together with Personal For INFLOW Summits, we came together with Personal Branding Expert @mrleonardkim to talk about why you need to ditch the act and reveal your whole self for a deeper connection to your audience.
Visit the link in our bio for the thrilling speech! #INFLOWNetwork
Posting at peak time can be crucial for an effecti Posting at peak time can be crucial for an effective post. But don't get hung up on it and miss out on momentary opportunities! #INFLOWMemes
Load More... Follow Us

INFLOW (Influencers of The World) is a platform that actively brings together partner brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.

Categories

  • Brands
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • Home
  • News
  • Network
  • Summits
  • Awards
  • Resource
  • Contact

© 2020

No Result
View All Result
  • Home
  • News
    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
  • Summits
  • Awards
  • Resource
    • Research
    • Media
  • Contact
    • Contribute

© 2020

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Add New Playlist

wpDiscuz