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A Look Into Instagram Trends for 2021

What awaits us in the most used social media platform?

Ebrar Ermaner by Ebrar Ermaner
January 25, 2022
in News, Social Media
Instagram Trends for 2021
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With over one billion active users worldwide, Instagram is the perfect platform to boost your personal or branded account, in terms of marketing. You should catch up with the latest Instagram trends in 2021 which can be used as marketing tools. 

Going into 2021 with a fresh and new start, what you should do first is to analyze and look back at 2020 and its Instagram trends. “What did the users consume?” should be your main question while searching for an answer. It’s important to identify what campaigns consumers enjoyed, what worked and what didn’t etc. If you can find answers to all these questions, it is easier for you to decide your marketing strategy.  

You should aim to convert visitors into followers and followers into customers, if needed. But always keep in mind that the Instagram world moves fast to the point that anything can change almost overnight. Also one of your biggest competitors is the complex Instagram algorithm that always pushes you to create content that stands out. 

IG Live Instagram Trends for 2021

The Pandemic Activity: Instagram Live

As we all went into lockdowns to prevent coronavirus from spreading, digital channels became a great opportunity to keep ourselves social. According to Business Insider, at the peak of the pandemic in April, Instagram Live usage increased 70% within just a month. 

As humans we are social beings, that cannot stay isolated for too long, so social media satisfied our need for social interaction during pandemic. Instagram Live is a great tool both for influencers and brands who can increase their interaction, therefore spruce up their community.  

You can use Instagram Live as a tool to connect with your followers, creating a family-like feeling that will strengthen your bond with them. 

 IG Reels Instagram Trends for 2021

This Instagram Trend is Here to Stay: The Rise of Instagram Reels 

There is no way of not noticing the new shortcut to discover Reels on Instagram, right? What we should understand from it is that things are getting faster, funnier and way more creative. Reels will surely be one of the inescapable Instagram trends of 2021.

With Instagram’s own tools it is now easier to create videos that have potential to blow up and enable you to reach more and more people each and every day. It is now easier to attract users and transfer your message to people.

 

 

View this post on Instagram

 

A post shared by JL🦋 (@jlbabe)

The Editing Game: No-Edit Edit, Grit and Grain 

The way people edit their photos and arrange their feeds has come a long way and changed a lot. The no-edit edit is a minimal editing trend that took over Instagram along with this retro/vintage analog camera inspired edits. 

Along with influencers, brands and businesses also follow such editing trends to appeal to the users who enjoy consuming such photos. 

 Community Instagram Trends 2021

The Community: Inclusivity and Accessibility 

To represent a community through the content you create is one of the best Instagram marketing strategies ever. As humans, we tend to be attracted to what speaks for us and what represents us, so being inclusive is a strong way to form your own community. 

Also being accessible is another key point if you want to keep your followers. Both through your content and through what you commercialize, you should be reachable. For example, to convert your followers into buyers, you can use Instagram’s in-app buying tool to allow your users to both stay in the app while enjoying shopping.

 Storytelling Instagram Trends 2021

The Storyteller: Instagram Stories and Text Heavy 

The amount of followers that you have, allows influencers and brands to make change, for real. People expect other people to support such causes as “Black Lives Matter” or “Body Positivity” to highlight the importance. So as a community leader, you have the power to help people and change something, while also building an identity on your own. 

Be careful that your actions align with what you support on social media, and that’s it. You can use stories, carousel posts or regular posts with long captions as your tools that can transfer your message thoroughly.

 

 

View this post on Instagram

 

A post shared by hims (@hims)

The Fun Part: Memes

Finally, one highly shareable thing in 2021 is the funny memes that people like to share and laugh with their friends together. With the rise of AR filters and memes, Instagram is taken by the storm. As an influencer or brand, you can follow these trends to appeal to your followers, meanwhile strengthening your bond with them. 

Who can say no to a funny meme that they can laugh with their loved ones? The potential of blowing up may seem hidden, yet it is still there. You can reach lots and lots of people through making them laugh. 

 

What do you think the most influential Instagram trend will be in 2021? Would you participate? Let us know on our socials!

 

Tags: inflow networkInfluencer MarketingInstagraminstagram trends

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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September 29, 2025
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What’s trending on Instagram in September 2025?

September 28, 2025
A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

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September 27, 2025

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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