INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    AI chatbot offering emotional support to a lonely user at night.

    Artificial connection, real comfort? The emotional promise and ethical puzzle of AI companions

    TikTok and global media platforms under political pressure in a fragmented digital world.

    Can global media companies survive in the new world order?

    Meghan Markle’s Instagram return reflecting 2025’s new influencer marketing strategy.

    From celebrity to strategy: How influencer marketing is evolving beyond visibility

    Instagram post showing AI-generated Studio Ghibli-style political art in April 2025 trends.

    What’s Trending on Instagram in April 2025?

    Creator filming DIY project in soft spring light for YouTube Shorts April 2025 trend.

    What’s Trending on YouTube Shorts in April 2025?

    TikTok user applying Studio Ghibli AI filter to a family photo during April 2025 trend.

    What’s Trending on TikTok in April 2025?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    AI chatbot offering emotional support to a lonely user at night.

    Artificial connection, real comfort? The emotional promise and ethical puzzle of AI companions

    TikTok and global media platforms under political pressure in a fragmented digital world.

    Can global media companies survive in the new world order?

    Meghan Markle’s Instagram return reflecting 2025’s new influencer marketing strategy.

    From celebrity to strategy: How influencer marketing is evolving beyond visibility

    Instagram post showing AI-generated Studio Ghibli-style political art in April 2025 trends.

    What’s Trending on Instagram in April 2025?

    Creator filming DIY project in soft spring light for YouTube Shorts April 2025 trend.

    What’s Trending on YouTube Shorts in April 2025?

    TikTok user applying Studio Ghibli AI filter to a family photo during April 2025 trend.

    What’s Trending on TikTok in April 2025?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
No Result
View All Result

Youtube Shorts Explained!

With this article, you will deeply understand how Youtube Shorts works and make the best of it!

Mert Caliskan by Mert Caliskan
April 26, 2023
in Social Media
Youtube Shorts Explained!
Share on FacebookShare on Twitter

Youtube Shorts

YouTube Shorts is a new tool that allows users to produce 60-second or shorter films. This function has swiftly acquired popularity, with millions of users creating and sharing short videos on the platform. But have you ever wondered what the YouTube Shorts algorithm is all about? In this article, we’ll explore how YouTube’s algorithm works to expose Shorts’ content and make it more discoverable.


To begin, it’s critical to recognize that YouTube Shorts is still in its early phases of development, and its algorithm is continually evolving. However, a few crucial elements will likely influence how your Shorts videos are ranked and recommended.

Duration of the Video

According to a graph of 5400 Shorts videos that have been analyzed, most Shorts fall between 20 and 40 seconds in length, with the most popular range being 30-40 seconds. However, the graph also shows that the most views (1.7 million) are garnered by Shorts in the 50-60 second range. This indicates that a Short’s optimal length is between 30 and 60 seconds.



While length is an essential factor, it’s not the only one. Another critical metric to consider is average watch time. This metric shows the average time a viewer spends watching a video. According to another graph, videos with an average watch time of 50 seconds or more receive 4.1 million views, while videos with lower average watch times receive fewer views. This suggests that the key to creating a successful Short is not just length but also the ability to capture and hold viewers’ attention.

It’s worth noting that while longer Shorts tend to perform better, there are outliers in every length category. This means that creators should not let video length limit their creativity or the quality of content.In addition to the length and average watch time, YouTube Shorts’ algorithm considers viewer engagement when prioritizing videos. YouTube has introduced a new metric for Shorts that measures the percentage of viewers who choose to watch a Short versus those who skip it. This metric is similar to the click-through rate (CTR) metric used for desktop videos.

When analyzing the watch/skip ratio, we can see that videos with a 60% or lower watch ratio tend to underperform, while videos with a balance between 70% and 90% tend to perform the best. While this metric alone is not a measure of success, it does suggest a correlation between watch ratio and views, making it an essential factor for creators to consider.

Subscribe to my channel!
Many content creators believe that Shorts is an effective shortcut when it comes to increasing the subscriber count on YouTube. But is this true? According to research data shown in the graph, we can see the impact of Shorts and long-form videos on increasing subscribers for every 10,000 views. It appears that long-form videos cotribute more to the growth of subscribers per view than Shorts. 

However, when we look at channels with at least one million subscribers, Shorts videos show a strong performance in increasing subscribers. We believe this is due to the more engaging messages and attention-grabbing Shorts produced by creators who have already hit one million subscribers. Shorts videos can effectively increase subscriber count compared to the effort and time put into creating them. However, we should remember that having many subscribers on YouTube does not necessarily mean a direct benefit, and there are other important metrics to consider.

Monetization of YouTube Shorts!
Since February 1, 2023, YouTube has activated the option to earn money from Shorts content. Shorts partners can earn revenue from the ads displayed among the videos in the Shorts Feed. This new revenue-sharing model will replace the YouTube Shorts Fund. To start making money from YouTube, you need to be a part of the YouTube Partner Program. You must have at least 1000 subscribers and 4000 hours of watch time within a year. For Shorts, you must reach 10 million views within 90 days and agree to specific monetization modules. 

YouTube Shorts payments will be a bit different. Content creators will receive 45% of the revenue generated from the video, and the rest will go to YouTube. This is the opposite of the revenue split for regular YouTube videos. The total income from the Content Creator Pool will be distributed among the content creators based on their share of total views in each country. The new revenue model for Shorts videos yields twice as much revenue per 1000 views as the previous Shorts Fund model. 

As YouTube focuses on Shorts, we can expect these prices to increase even further over time. Shorts’ length doesn’t seem to significantly impact the revenue earned per view compared to longer videos. Although video length and views play an essential role in the revenue calculation for longer videos, the graph shows that the duration of Shorts videos does not significantly affect the income earned. YouTube is ready to share this pie by dividing the money earned among content creators.

Related Posts

Instagram post showing AI-generated Studio Ghibli-style political art in April 2025 trends.
Blog

What’s Trending on Instagram in April 2025?

by INFLOW Network
April 24, 2025
Creator filming DIY project in soft spring light for YouTube Shorts April 2025 trend.
Blog

What’s Trending on YouTube Shorts in April 2025?

by INFLOW Network
April 22, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AI chatbot offering emotional support to a lonely user at night.

Artificial connection, real comfort? The emotional promise and ethical puzzle of AI companions

May 1, 2025
TikTok and global media platforms under political pressure in a fragmented digital world.

Can global media companies survive in the new world order?

April 27, 2025
Meghan Markle’s Instagram return reflecting 2025’s new influencer marketing strategy.

From celebrity to strategy: How influencer marketing is evolving beyond visibility

May 1, 2025
Instagram post showing AI-generated Studio Ghibli-style political art in April 2025 trends.

What’s Trending on Instagram in April 2025?

April 24, 2025
Creator filming DIY project in soft spring light for YouTube Shorts April 2025 trend.

What’s Trending on YouTube Shorts in April 2025?

April 22, 2025

inflownetwork

Driven by Passion, Powered by Engagement

INFLOW Network
What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
According to his latest post on Twitter, Elon stat According to his latest post on Twitter, Elon stated that an $8 monthly fee will be added from now on to the new Twitter Blue subscribers as well as the existing users who want to maintain the Blue Tick on their account.What do you think of this new update from the platform? 💬#twitterposts #twitter #elonmusknews #latestnews #socialmedia
Finally 🥳 After 6 years of pause in music indus Finally 🥳 After 6 years of pause in music industry, #rihanna returns with a new song featured in the soundtrack of “Black Panther: Wakanda Forever” 🎶🎵This version divided her fans into the ones who had expected a dance track over a slow beat one.Our opinion? 🧐 We love this emotional tribute to Chadwick Boseman 🖤 What do you think? 🤗#wakanda #rihannafan #newreleases #latest
➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
🎃 Are you ready for these Halloween Decor ideas 🎃 Are you ready for these Halloween Decor ideas we have selected for your home? 👻 Simple, easy and fun ways to get ready for the spooky holiday ✨#halloweendecor #tipsandtricks #trickortreat #halloweendiy #homedecorideas #halloweenseason🎃 #spookyseason #decorinspiration
📸 Nothing is impossible in the showbiz world! 😱 Hailey Bieber and Selena Gomez were seen posing together for an iconic pic when attending the second annual Academy Museum Gala in Los Angeles ✨ This union comes after years of fans backlashing on the duo.#selenagomez #haileybieber #hollywoodstars #entertainmentnews #iconic #instafamous
Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
📲 If replying with a thumbs up 👍🏻 emoji i 📲 If replying with a thumbs up 👍🏻 emoji is your go to move for an immediate response, you might need to rethink your options 💬According to Gen Z, sending a thumbs-up can be seen as passive-aggressive, even hostile and they want this particular emoji removed arguing that they even get easily offended when it’s used.But it doesn’t stop here, the list goes on with the kissey face emoji 😘, poop emoji 💩, red heart ❤️, OK hand 👌🏻 and more.Let us know your opinion ✍🏻#emojis #thumbsup #genz #socialmedia #opinion #reaction
Load More... Follow Us
This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.
İnflow-network-new-logo-white

INFLOW Network is a driving force,
merging influencers and brands to
redefine the digital marketing sphere.

Categories

  • Blog
  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • Insight
  • Insight
  • Media
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Resource
  • Contact

© 2024

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist

JOIN OUR NEWSLETTER

Get the latest Influencer Marketing News, Trends, & Tips in your inbox

    No Result
    View All Result
    • News
      • Trending
      • Opinion
      • Inflow News
      • Influencer Marketing
      • Influencer Spotlight
      • Social Media
      • How To
    • Network
      • Our Story
      • The Team
      • Our Network
      • What We Do
      • What They Say?
      • Life at INFLOW
    • Summits
      • Events
        • 2024
        • 2023
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
      • Influencers
      • Awards
    • Resource
      • Research
      • Videos
      • Ebooks
      • Agencies & Awards Database
    • Contact
      • Contact
      • Contribute

    © 2024