“Never underestimate the influence you have on others.” Laurie Buchanan

Since the beginning of history, people need to follow somebody to make more clear decisions. This “somebody” usually has some qualities different from others, such as being creative, attractive, cunning or wise. Yet, after a lot of centuries, these qualifications have changed. Yet one characteristic remains the same: leadership.

Thanks to today’s technology, we can connect with millions of people by using our computers, smartphones, and social media accounts in seconds. So, these tools have definitely changed our habits. For instance, anyone has a question about something, the first thing they do is to Google it. Even if it’s a health or a medical problem, you run to the internet immediately to search about your symptoms.

Moreover, the Internet-famous people are rising day by day, as people have started to follow them on Instagram, YouTube, or blogs. People have also started to follow these people’s advice and got influenced by their photos and creative content. At that point, of course, the environment of advertising and marketing takes advantage of that situation. Especially AdBlock programs, digital marketing dynamics, and competitive marketing let the brands collaborate with Internet-famous people and in 2016, influencer marketing has become the newest marketing trend. Hence, today’s technology not only simplified previously hard questions, but also started to affect our perceptions dramatically due to the increasing number of influencers and the people who are seeking desperately for their advice. These new types of “leaders” became the modern shepherds of the masses, and their ability to lead has changed the whole game.

This baby trend plays a colossal role in people’s life. As I said in the beginning, we try to find answers to our questions mostly by Googling. However, if the subject is “holiday”, the comments on the Internet becomes more and more significant for everybody since – obviously- holiday is super-important! Holidays are short, and during this short period people want to have fun, learn more, and travel a lot so it is the magical, golden, or however you put it, days of their whole hard-working year. When they check their Instagram account in those working hours, they can see a photo of a wonderful view from an Instagramers page. Then, they can read the comments and decide quickly to visit that place during their holiday. It’s actually that simple nowadays! New advertising trends are easily differentiated from the old fashioned ones. Real people and their experiences, easy search tools, assuring comments are far more effective than traditional travel advertisements.

If you recreate your travel brand, you can collaborate with influencers and with their niche followers (who are looking for great advice to follow), you can raise your sales like magic. Through this way, you can also influence other people, who’ve not previously thought about purchasing your services. Furthermore, you should be careful while you are choosing the influencer who will lead your campaign, because an influencer’s failure will directly reflect on your brand. If you really want to know how to direct your influencer marketing project and how to choose the best phenomenon for your travel agency, then check out our upcoming summits to learn crackerjack speaker’s magic in the perfect atmosphere. And just watch your ROI, or in other words Return on Influence!

Have you worked with an influencer before? Connect with us on social media and let us know more about the results of this collaboration.