TikTok in July is a celebration of contradictions: sincere irony, hyper-dramatic U-turns, and unfiltered fandom. It’s the platform where life’s smallest details get the biggest reactions, and serious topics get side-eyed in favor of your favorite snack, playlist, or show. This month, emotional misalignment is not just a mood, it’s the whole trend cycle.
‘That’s awesome, congrats!’
This trend is a masterclass in comedic timing and emotional whiplash.
In Part 1, creators deliver a dry, polite “That’s awesome, congratulations,” reacting to something objectively significant, a promotion, a baby, a new house. But in Part 2, when someone mentions a favorite TV series, pasta recipe, or book? Suddenly, it’s “You’re in for just the greatest journey of your life,” delivered with full emotional fireworks.
@spencewuah i rewatch it once a year, i’m not kidding #fyp ♬ original sound – Amandahuntnkiss
‘Girl, so confusing’
Equal parts glam and goofy, this trend is giving us high fashion meets existential crisis.
Set to the chaotic elegance of Charli XCX and Lorde, creators film themselves strutting confidently, only to suddenly pivot and strut right back where they came from. The twist? The caption reveals a hilariously mundane reason for the dramatic reversal.
@big.angiee #serverlife ♬ original sound – will bottone
Squid Game
It’s the end of an era, and TikTok can’t handle it. With Squid Game Season 3 officially concluded, the FYP has turned into a mourning ground. Whether you loved or hated the finale, everyone’s posting something, dramatic reaction videos, teary POVs, fan edits with tragic monologues, or even fake audition skits for Season 4 (if it ever comes).
@editsflyxs #squidgame3#222#fyp#squidgame#meme#bebe222 ♬ original sound – Sam Jorden
