As the world tilts fully into summer, Instagram is brimming with energy that’s nostalgic, escapist, and increasingly surreal. June’s top trends are a blend of retro revival, seasonal softness, and AI-generated absurdity; all pushing the boundaries of what feels real, aesthetic, and shareable
‘Pretty Little Baby’: Vintage soul meets 2025 vibes
In one of the month’s most unexpected but delightful revivals, Connie Francis’s 1962 hit “Pretty Little Baby” is enjoying a viral second life. The track, with its lilting melody and retro flair, has become the soundtrack for everything from sun-drenched outfit transitions to sentimental day-in-the-life vlogs.
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Summer vibes & Holiday escapism
June on Instagram is drenched in golden light. After a long, turbulent spring, users are escaping-at least visually. Summer-themed content is dominating the platform, but not in the loud, maximalist way of past years. Instead, the trend is about gentle luxury: slow morning routines, soft-serve ice cream at golden hour, unhurried beach walks and picnic setups that feel like still-life paintings.
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The AI Gorilla: Absurdity, Intelligence, and Meme Power Collide
And then, there’s the gorilla.
In a trend no one saw coming, an AI-generated character-a hyper-stylized gorilla, has taken Instagram by storm. This digital primate isn’t lounging in the jungle or munching on bananas. No, he’s narrating his day, vlogging his battles and journeys. The gorilla trend is less about the character itself and more about the freedom it represents, a playground for AI creativity, satire, and digital mythology-building.
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