It is a fact that we all spend more and more time on TikTok day by day. While it is clear that the time we spend on TikTok is entertaining for us, TikTok has prepared a survey to find out what its users think. More than seven thousand TikTok users participated in this survey, which was carried out by TikTok and Kantar. And the results weren’t surprising at all. As expected, it is found out that users are getting more enjoyment everyday while using TikTok. Let’s look closely on what this report tells us.
A Closer Look at TikTok’s Infographic Report
Decrease in TV Time
According to the report shared by TikTok, TikTok users avoid distractions while using the app. This means watching television or listening music is not an option while scrolling on TikTok. This gives us the statistic that 35% of TikTok users spent less time watching television since they started using TikTok.
Everyone Likes Life Hacks
Another finding in the report is that scrolling TikTok while alone motivates people to learn something new. In addition to scrolling TikTok for fun, there are also many people who want to improve themselves and learn new things. That’s why life hacks and DIY (do it yourself) TikToks are getting so much attention. According to statistics, 59% of users who use TikTok alone learn current trends and events, and 60% of users who use TikTok alone also learn new recipes and DIY projects.
Besides those who use TikTok alone, there are many users who use it with their friends and family. This unity actually creates a great collaboration. Users share the TikTok they like with their friends and family, they re-create it, and add something new to it before sharing. According to Kantar’s research, when people view TikToks together with friends and family, %67 of them share videos, %66 of them participate in a hashtag challenge and %65 of them participate in a trend or prank.
How TikTok Affects User Behavior
It makes you feel good to spend your time well. So, what could brands do about it? Kantar’s research also looked into the link between TikTok usage and user feelings, more crucially, their behaviours. Throughout the markets, the 3 feelings most associated with TikTok are happiness, joy, and creativity. As people use TikTok, they feel better and this makes them want to use TikTok more. This never-ending circle indicates that TikTok will continue to grow in popularity. So it would be wise to use TikTok’s endless engagement if you have a brand to promote. According to another statistics from the report, %92 of TikTok users say that after watching a TikTok, they take action. These actions include liking, commenting, sharing, following, purchasing etc. With the engagement rate this high, it would be silly for brands not to take advantage of it.
What do you think about this report? Do you think it is possible for a platform to grow that much in such a short time? Leave a comment down below or hit us up on our socials!