As we step into January 2025, TikTok remains the ultimate playground for creativity and connection, setting the stage for the latest trends that capture attention and spark engagement. Whether you’re a creator, a brand, or just a casual scroller, this month’s trends are here to inspire and entertain!
‘Oh it’s useless to yell!’
This trend perfectly captures those moments when frustration or outrage feels utterly futile. The audio, with its dramatic yet resigned tone, is an ideal pairing for relatable situations where the only option is to accept the absurdity. Creators use this sound with text overlays to highlight those “what can you do?” scenarios, making it both humorous and theatrically expressive.
@sorelle It is useless to yell… just have to shake the treat bag #lazy ♬ original sound – Animation Movies – Animation Clips
poking fun at friends or coworkers
The #SuspectChallenge brings a hilarious twist to roasting friends, coworkers, or collaborators. In this trend, one person is filmed running as the “suspect” while the cameraperson humorously narrates their escape in a mock-police style. Instead of calling out generic traits, the narration highlights something embarrassing or amusing about the “suspect.”
@aldiuk We can confirm no clubcards were owned by suspects in the making of this video 🫣 🛒 #SuspectChallenge #Suspect #Viral #AldiUK ♬ original sound – Aldi UK
cool, calm, and collected
The “chill guy” meme is a refreshing take on confidence and nonchalance. Inspired by an animated dog calmly standing in a confident pose, creators use this format to highlight achievements, announcements, or relatable behaviors. The tone is understated, turning otherwise significant updates into “no big deal” moments.
@etihad Which one will you be flying to? #airplane #aviation ♬ Hinoki Wood – Gia Margaret
Foreshadowing
TikTok users spend an average of 58 minutes and 24 seconds on the app daily, offering brands countless opportunities to grab attention and accumulate views—if they can keep audiences hooked. One storytelling trend making waves is #SubtleForeshadowing, which uses clever editing to drop flashes of the conclusion throughout the video, creating intrigue and anticipation.
@scrubdaddy Just a reminder… #scrubdaddy #smile #cleantok #cleaningtiktok #clean ♬ original sound – Scrub Daddy
