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The Use Of Influencer Marketing in Different Industries

INFLOW Network by INFLOW Network
April 22, 2021
in Influencer Marketing
The Use Of Influencer Marketing in Different Industries
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We came together with Chris McCormick, Zeynep Mutlu Bigalı, Volkan Akyüz, Ömer Acar and Ceren Türkben Kaya to talk about how different industries benefit from influencer marketing and which strategies are suitable for those industries. Watch the video for the full panel or read along for the highlights!

 

Over the past few years, there has been a lot of merging into one homogenous blob of influence. What does it take to make me push myself further down the customer decision journey and how do you differentiate Samsung to make that experience different?

Volkan Akyüz: As Samsung, we heavily invest in the influencer marketing and it is not only about brand equity or reputation but also data driven. If you evaluate report and optimize your data very well, you can expose your own marketing communication through influencers very efficiently. The differentiation point is data driven.

We have four steps for customer decision journey: Awareness, consideration, purchase intent, and retention. For every touch point, we look for different KPI sets. In the purchase intent, you have to convert your customers directly to your own offline and online sales platforms.

How does MasterCard differentiate its influencer marketing in the finance industry where people are quite private?

Ceren Türkben Kaya: Obviously, we have evolved in time. From one-way communication like observing priceless moments that you may have as a consumer; we have evolved into enabling you to have your priceless journeys and experiences. For us, influencer marketing comes in that part. Rather than a static one-way communication, we want to create connections for you so that you have your own experiences. Here comes the social media and the influencers because we believe they help us to create these trusted connections.

Can you tell us about how you work in the hotel industry to make the most of “Instagramable” moments and get the best visibility for your venues?

Ömer Acar: When they come to the hotel, most bloggers don’t know what the hotel services are. It has to look natural because that’s the authenticity of the experience. I think hotels need to create stage experiences to make sure that everything that should happen is indeed happening. They need to prepare in advance and not just say “Hey! Here is the hotel. Experience it.” but give something directly.

The world has changed. Hotels are important, but destinations are more important. How the hotel or the blogger sees that destination actually touches the customer more.

Other than hotels, there are more functional sides of the travel industry. How does Skyscanner go about creating impactful content with influencers that will engage their audience rather than just being a paid placement?

Zeynep Mutlu Bigalı: In the past year, we launched “branded content” within Skyscanner. We work with influencers as well as other brands in order to create native content on and off site. This allows us to make sure that we are serving the right content in the right context.

Data is a huge part of this. We have audience segments created by the data we’ve generated through Skyscanner search along with using data from platforms like Facebook and Twitter, and we make sure we tap into their minds at the right time.


You can watch the whole video to learn more about how to adapt influencer marketing in different industries. Enjoyed this? There’s more coming on our YouTube channel!

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
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September 27, 2025

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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