INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    Leveling-up influence: Why creators are the new power players in mobile gaming?

    Leveling-up influence: Why creators are the new power players in mobile gaming?

    Media decline concept showing fragmented headlines and fading creative icons.

    Golden ages don’t just happen: Why progress is a cultural choice?

    Instagram users embracing summer vibes, pop edits, and gaming-inspired visuals in May 2025.

    What’s Trending on Instagram in May 2025?

    Creators sharing music, summer moments, and papal tributes on YouTube Shorts.

    What’s Trending on YouTube Shorts in May 2025?

    TikTok users acting out funny, absurd scenes during May 2025 trends.

    What’s Trending on TikTok in May 2025?

    AI-generated content flooding social media with perfect visuals and emotionless precision.

    Beyond the Prompt: Is AI Creating Value or Just Views?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    Leveling-up influence: Why creators are the new power players in mobile gaming?

    Leveling-up influence: Why creators are the new power players in mobile gaming?

    Media decline concept showing fragmented headlines and fading creative icons.

    Golden ages don’t just happen: Why progress is a cultural choice?

    Instagram users embracing summer vibes, pop edits, and gaming-inspired visuals in May 2025.

    What’s Trending on Instagram in May 2025?

    Creators sharing music, summer moments, and papal tributes on YouTube Shorts.

    What’s Trending on YouTube Shorts in May 2025?

    TikTok users acting out funny, absurd scenes during May 2025 trends.

    What’s Trending on TikTok in May 2025?

    AI-generated content flooding social media with perfect visuals and emotionless precision.

    Beyond the Prompt: Is AI Creating Value or Just Views?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
No Result
View All Result

Paris Fashion Week & Influencers: The Future of The Front Row

How influencers changed the runway?

Melisa Mercan Özkan by Melisa Mercan Özkan
October 7, 2021
in Opinion
Paris Fashion Week & Influencers: The Future of The Front Row
Share on FacebookShare on Twitter

Paris Fashion Week closed its doors last Tuesday, after nine days of innovative experiments that showed how the industry embraces technology, allowing us to take a glimpse at the post-pandemic approaches of world-renowned designers.

Of the 97 houses registered in the event calendar, a third opted for face-to-face parades. For the first time since the beginning of 2020, during the Spring-Summer 2022 Fashion Week in Paris, the number of physical events exceeded that of digital ones. Many brands have taken advantage of this return to normality, to present their men’s and women’s collections, organize receptions but also to try to reinvent the catwalk show.

The transformation of fashion

As a part of the Paris Fashion Week, Maison Balmain presented its new Spring – Summer 2022 collection, marking its first in-person show since the start of the pandemic, as well as the 10th anniversary of the 36 year old creative director Olivier Rousteing – celebrated with a parade merged with a music festival. Surprisingly, the festival featured areas open to all at La Seine Musicale, a large concert hall on the Seine river in Paris, including the Balmain pop-up village. The village included selections of food and beverage stands, shops offering the festival’s limited-edition fashion merchandise, and even blow-dry bars.

 

View this post on Instagram

 

Franz Ferdinand (@franz_ferdinand)’in paylaştığı bir gönderi

The celebration was a mix of Rousteing’s best moments in Balmain, with his army of models, and a series of concerts by groups such as Franz Ferdinand and Doja Cat, among others. Although not physically present, Beyoncé was featured in a pre-recorded video form as a tribute to Olivier Rousteing.

Referring to Rousteing’s determination to open the podium to all and not just the elite, her message was quite personal and sincere:

“Once you made it through that door, you did not shut it behind you. For 10 years, you have been determined to keep pushing that door open wider, making sure that others can also have opportunities for reaching their dreams……”

 

View this post on Instagram

 

OLIVIER R. (@olivier_rousteing)’in paylaştığı bir gönderi

Far from a typical fashion event and accessible not only to those in the fashion industry but to international audiences as well, Balmain’s festival marks a radical shift in fashion.

But how did all this happen?

The power of the audience

Like many other industries, the fashion industry has had to adapt to the changing landscape of social media. Once upon a time, fashion and trends were largely dictated by industry experts. It was up to them to decide whether something was in season or not.

Well, that was in the past. Those who are into fashion have now turned to social media and have started to reflect their own style on their own Instagram, Pinterest and TikTok accounts. Some have even managed to gain thousands or even millions of followers and oust traditional opinion setters.

The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy revealed that only 27% of US consumers and 23% of British consumers make purchasing decisions based on brand advertisements. That’s why fashion marketers now allocate 30% to 75% of their total marketing budget to influencers.

Designers and fashion houses are beginning to realize that their audiences have ideas of their own and are willing to share them in increasingly creative ways. So, yes – social media has indeed caused a radical shift in the fashion industry. Fashion is no longer under the control of a handful of designers, but rather those who actually buy from brands.

The once elitist industry that allowed participation in parades only for a select group of special guests, had to reinvent itself as a result of the advent of digital platforms and social media. Those interested in fashion want to be more involved in it, and as with this year’s Paris Fashion Week, brands are starting to heed the call.

There aren’t many industry figureheads left in the front rows of runway shows brimming with influencers. Last year we saw Charli D’Amelio, who now has 125 million followers – and counting – invited to Milan by Prada for their Fall/Winter 2020 Womenswear show. Despite having little to do with fashion, Charlie D’Amelio’s presence brought a new audience to the Italian fashion house and positioned Prada as a brand that the youth would desire and yearn for.

The presence of influencers has undoubtedly changed the way people interact with fashion. Through content that makes the Fashion Week accessible to everyone, influencers have brought their audiences closer to exclusive experiences that were until recently reserved only for elite guests.

Every fashion season brings new looks and trends, but one topic that never seems to go out of style, and get us talking, is the future of fashion week. The possibilities are endless when it comes to how influencers can boldly reinvent the runway.


How impactful do you think influencers are in driving conversations around fashion and gaining attention for brands? Could influencers really have changed the fashion world forever? Leave a comment below and don’t forget to follow our socials!

Related Posts

Media decline concept showing fragmented headlines and fading creative icons.
Blog

Golden ages don’t just happen: Why progress is a cultural choice?

by INFLOW Network
May 26, 2025
A user scrolling through low-quality AI-generated content on a smartphone, looking disengaged.
Blog

Welcome to the dead internet era: When content dies but clicks live on

by INFLOW Network
May 17, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Leveling-up influence: Why creators are the new power players in mobile gaming?

Leveling-up influence: Why creators are the new power players in mobile gaming?

May 28, 2025
Media decline concept showing fragmented headlines and fading creative icons.

Golden ages don’t just happen: Why progress is a cultural choice?

May 26, 2025
Instagram users embracing summer vibes, pop edits, and gaming-inspired visuals in May 2025.

What’s Trending on Instagram in May 2025?

May 24, 2025
Creators sharing music, summer moments, and papal tributes on YouTube Shorts.

What’s Trending on YouTube Shorts in May 2025?

May 23, 2025
TikTok users acting out funny, absurd scenes during May 2025 trends.

What’s Trending on TikTok in May 2025?

May 22, 2025

inflownetwork

Driven by Passion, Powered by Engagement

INFLOW Network
What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
According to his latest post on Twitter, Elon stat According to his latest post on Twitter, Elon stated that an $8 monthly fee will be added from now on to the new Twitter Blue subscribers as well as the existing users who want to maintain the Blue Tick on their account.What do you think of this new update from the platform? 💬#twitterposts #twitter #elonmusknews #latestnews #socialmedia
Finally 🥳 After 6 years of pause in music indus Finally 🥳 After 6 years of pause in music industry, #rihanna returns with a new song featured in the soundtrack of “Black Panther: Wakanda Forever” 🎶🎵This version divided her fans into the ones who had expected a dance track over a slow beat one.Our opinion? 🧐 We love this emotional tribute to Chadwick Boseman 🖤 What do you think? 🤗#wakanda #rihannafan #newreleases #latest
➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
🎃 Are you ready for these Halloween Decor ideas 🎃 Are you ready for these Halloween Decor ideas we have selected for your home? 👻 Simple, easy and fun ways to get ready for the spooky holiday ✨#halloweendecor #tipsandtricks #trickortreat #halloweendiy #homedecorideas #halloweenseason🎃 #spookyseason #decorinspiration
📸 Nothing is impossible in the showbiz world! 😱 Hailey Bieber and Selena Gomez were seen posing together for an iconic pic when attending the second annual Academy Museum Gala in Los Angeles ✨ This union comes after years of fans backlashing on the duo.#selenagomez #haileybieber #hollywoodstars #entertainmentnews #iconic #instafamous
Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
📲 If replying with a thumbs up 👍🏻 emoji i 📲 If replying with a thumbs up 👍🏻 emoji is your go to move for an immediate response, you might need to rethink your options 💬According to Gen Z, sending a thumbs-up can be seen as passive-aggressive, even hostile and they want this particular emoji removed arguing that they even get easily offended when it’s used.But it doesn’t stop here, the list goes on with the kissey face emoji 😘, poop emoji 💩, red heart ❤️, OK hand 👌🏻 and more.Let us know your opinion ✍🏻#emojis #thumbsup #genz #socialmedia #opinion #reaction
Load More... Follow Us
This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.
İnflow-network-new-logo-white

INFLOW Network is a driving force,
merging influencers and brands to
redefine the digital marketing sphere.

Categories

  • Blog
  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • Insight
  • Media
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Resource
  • Contact

© 2024

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist

JOIN OUR NEWSLETTER

Get the latest Influencer Marketing News, Trends, & Tips in your inbox

    No Result
    View All Result
    • News
      • Trending
      • Opinion
      • Inflow News
      • Influencer Marketing
      • Influencer Spotlight
      • Social Media
      • How To
    • Network
      • Our Story
      • The Team
      • Our Network
      • What We Do
      • What They Say?
      • Life at INFLOW
    • Summits
      • Events
        • 2024
        • 2023
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
      • Influencers
      • Awards
    • Resource
      • Research
      • Videos
      • Ebooks
      • Agencies & Awards Database
    • Contact
      • Contact
      • Contribute

    © 2024