Influencer marketing has proven its effect on brands and consumers and it’s evolving with the development of technology. The emergence of AI introduced new players to the world: CGI influencers. Those new players stood out and got their place on social media, especially on Instagram.

In the video Cameron-James Wilson talks about the experience of creating first digital model Shudu.

“I had no idea what they were useful for so I all did was to create a beautiful image and it went viral”

It drew attention from not only social media users but also brands. Shudu collaborated with many famous brands from Balmain to Fenty. Fenty Beauty posted her photo for a collaboration, without even knowing that she is a 3D photo.

Wilson says;

“It scared me about where the technology is going. People couldn’t even tell the difference between their own t-shirt and the digital image of it when they saw it on the model “

How will digital models affect beauty ideals?

People thought it could have a negative impact on the beauty industry. However, this technology can be used to create models that are extremely diverse.

“I created a model called Brenn. Brenn has strechmarks and natural imperfections. When people see imperfections, they feel close and they want to know about her story”

When creating Galaxia, the inspiration certainly comes from sci-fi movies.

“I wanted to know how much I can push the boundaries so I created an alien supermodel to see if brands work with her.”

Tailor made models

When brands saw the power of CGI influencers they started to demand tailor made digital models for their campaigns.

Balmain’s “Visual Army” is one of the most notable campaigns. It was a fully digital campaign which became very successful and showed us where the fashion industry can go.

Throughout the video Cameron-James Wilson answers many other questions regarding CGI influencers like  “What do virtual models wear?” and “Can other industry professionals influence 3D fashion?”

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