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New Way of Creation: Computer Generated Imaging

CEO/Founder of The Digitals and Creator of World's First Digital Model Shudu, Cameron-James Wilson explains new way of creation at INFLOW Global Summit 2019

INFLOW Network by INFLOW Network
April 8, 2021
in Influencer Marketing
CGI influencers
Share on FacebookShare on Twitter

Influencer marketing has proven its effect on brands and consumers and it’s evolving with the development of technology. The emergence of AI introduced new players to the world: CGI influencers. Those new players stood out and got their place on social media, especially on Instagram.

In the video Cameron-James Wilson talks about the experience of creating first digital model Shudu.

“I had no idea what they were useful for so I all did was to create a beautiful image and it went viral”

It drew attention from not only social media users but also brands. Shudu collaborated with many famous brands from Balmain to Fenty. Fenty Beauty posted her photo for a collaboration, without even knowing that she is a 3D photo.

 

View this post on Instagram

 

A post shared by Shudu (@shudu.gram)

Wilson says;

“It scared me about where the technology is going. People couldn’t even tell the difference between their own t-shirt and the digital image of it when they saw it on the model “

How will digital models affect beauty ideals?

People thought it could have a negative impact on the beauty industry. However, this technology can be used to create models that are extremely diverse.

“I created a model called Brenn. Brenn has strechmarks and natural imperfections. When people see imperfections, they feel close and they want to know about her story”

When creating Galaxia, the inspiration certainly comes from sci-fi movies.

 

View this post on Instagram

 

A post shared by Galaxia (@galaxia.gram)

“I wanted to know how much I can push the boundaries so I created an alien supermodel to see if brands work with her.”

Tailor made models

When brands saw the power of CGI influencers they started to demand tailor made digital models for their campaigns.

 

View this post on Instagram

 

A post shared by BALMAIN (@balmain)

Balmain’s “Visual Army” is one of the most notable campaigns. It was a fully digital campaign which became very successful and showed us where the fashion industry can go.

Throughout the video Cameron-James Wilson answers many other questions regarding CGI influencers like  “What do virtual models wear?” and “Can other industry professionals influence 3D fashion?”


You can watch the video to get into the world of digital models. If you enjoy this video you can visit our YouTube channel for more!

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

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A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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