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    A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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Live Streaming: Loving It or Enough of It?

With the COVID-19 lockdown continuing, popularity of social media platforms keeps changing every other day. Even though Netflix and other streaming services have benefited the most during the quarantine, there are some platforms or rather features of already existing platforms benefiting from users staying at home. One of those is the live streaming feature of various channels like Instagram, Twitch etc.

Büşra Gündüz by Büşra Gündüz
November 3, 2020
in Trending
Live Streaming: Loving It or Enough of It?
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According to the latest State of the Stream report from Stream Elements and Arsenal.gg, the live streaming sector grew a full 45% during the lockdown, which also resulted in the 4 billion hours being watched on various channels, Twitch & Youtube being the most watched 2 outlets. Even in China where the novel coronavirus hit first, live-streaming got to a point that e- commerce revenue is expected rise to $135M.

Influencers are known for their practical & fast correspondence to crisis, and being able to making the best out of a situation. So it wasn’t a surprise for these social media experts

to find a way to stay connected to their audience. One of many ways that they found was live streaming from their homes during the day for various reasons like working out, cooking, or just plain old chatting. Some fitness influencers even create live-streaming programs for working out together, so dieticians & gyms don’t overcrowd when this is all over. There are live cooking shows, and even makeup tutorials going on with makeup artists, who then reshare their audience’s re-creations of such makeup which in turn encourages people to follow them even more because they have a chance to be promoted.

But influencers aren’t the only ones using live streaming to preserve their popularity. Celebrities, singers, actors all join the live-streaming trend to interact with their followers, and somehow give the message that “Everything is going to be alright.” There are various concerts, festivals going online as well as singers tuning into Instagram at a certain time to sing for their audiences. Even though there have been some backlash regarding the live-streaming of these celebrities singing with a pollyanna attitude, check out the backlash Gal Gadot and many more celebrities received because they were singing John Lennon’s Imagine on social media, the overall reaction was positive.

Have you seen any influencer or celebrity go live during this lockdown? What do you think about it? Do you consider this trend to be helping people stay connected or do you think it’s a bit selfish for these people to still promote themselves through a pandemic like this? Let us know on our social media!

Tags: Influencer Marketinglive streamingSocial MediaTwitchYoutube inflow network

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

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A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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