The start of a new year brings exciting creative opportunities, and Instagram posts and reels are no exception! Whether you’re a creator looking to engage your audience or a brand seeking fresh ways to tell your story, these trends will help you stand out in January.
‘Wannabe x Intoxicated’
Manifestation meets high energy with this powerful mashup. Whether you’re sharing your dreams for the year ahead or showing what you’re working hard to achieve, this audio is a vibrant way to set the tone for a Reel. It’s all about bold statements and unapologetically telling the world what you really, really want.
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90s nostalgia vibes
A wave of 90s-inspired content has taken over Instagram, with users celebrating the iconic styles, music, and aesthetics of the era. From throwback outfits and accessories to nostalgic edits featuring VHS-style filters, the 90s are having a major moment.
Sustainable posts
Sustainability is no longer just a trend; it’s becoming an essential mindset for individuals and brands worldwide. As people increasingly prioritize eco-consciousness, ethical supply chains, and reducing environmental impact, showcasing your brand’s sustainable practices is not only commendable but also necessary. Highlighting these efforts can build trust and inspire your audience to make similar choices. For instance, a Reel featuring second-hand thrifted T-shirts transformed into unique merchandise not only performed exceptionally well on social media but also sold out in real life, demonstrating the power of combining creativity with sustainability.
‘What do you have to offer my daughter?
This hilarious trend takes a playful twist on self-awareness and self-deprecation. Using the iconic line, creators are lip-syncing to showcase their unique quirks, talents, or silly habits—presenting them as their sole “offering” to the world. It’s relatable, lighthearted, and perfect for adding a dose of humor to your content.