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Instagram Introduces IGTV Ads in the UK and Australia

Instagram is getting ahead of other social media platforms with every new feature, this is only one of them.

Sıla Ekşioğlu by Sıla Ekşioğlu
April 1, 2021
in Social Media
Instagram Introduces IGTV Ads in the UK and Australia
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Instagram has been the most prominent social media platform for influencer marketing, and the platform keeps launching new features to meet demands from creators. The most recent feature update is the IGTV ads. Instagram has already tested IGTV ads with US based creators in May 2020, and now it expands the feature to the UK and Australia. In the coming weeks, selected social media creators in the UK and Australia will be able to use ads in IGTV as a means of earning money.

 

View this post on Instagram

 

A post shared by Instagram’s @Creators (@creators)

As Instagram explains, ads will appear when people in the UK and Australia click to watch video from previews in their feed. The video ads is planned to last 15 seconds the most.

An Instagram spokesperson said that,

“This update is part of our broader commitment to building a suite of tools to support creators’ various needs and ambitions, no matter who they are. IGTV is seeing real momentum, particularly over the past year, as it has been a place for creators to connect more deeply with fans. We’re excited for even more creators to be able to make money off the IGTV content they create for their fans.”

Instagram launched IGTV in 2018 with the hope of content creators getting closer to their audience, and to help them be discovered by new people easier. This new feature aims to keep content creators creating to IGTV. It is expected to create more competitive environment for influencers, and provide more opportunities on monetization. As the competition between TikTok and Instagram goes on, IGTV Ads may help Instagram to get ahead. TikTok keeps its seat as the most popular app at the moment but the platform doesn’t provide money as much as Instagram does.

Instagram’s expanding its revenue opportunities is an important step to maintain its longevity among other social media platforms. Instagram said IGTV will continue to expand access to more creators in Australia, the UK and the USA throughout 2021.


What do you think of IGTV ads feature? What features do you think Instagram should launch in the coming days? Share your thoughts in the comments below and don’t forget to follow us on social media for the latest news!

 

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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