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Influencer Cup: A 4-Year Dream Turned Into Reality

In the advertising & marketing world, some ideas take way longer to cook than others.

Büşra Gündüz by Büşra Gündüz
March 2, 2023
in Inflow News
Influencer Cup
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In the advertising & marketing world, some ideas take way longer to cook than others. It is not because the idea is bad or anything, but it is because the world is not ready yet for such an idea. You know how some things feel too good to be true? The Influencer Cup was one of them, and it was finally organized in the pearl of MENA, Qatar this year in order to promote the upcoming FIFA World Cup in Qatar ‘22. 

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A post shared by Road to 2022 (@roadto2022en)

The idea of an Influencer Cup emerged in 2018 after creating an activation for the same purpose above. With the INFLOW Qatar & Russia Activation project, the first steps to creating an Influencer Cup was born. As influencers are the key to promoting a product, a brand or simply anything you can think of these days, Influencer Cup seemed like the perfect opportunity to get the world’s attention to the new tourism destination, which happens to be hosting the one of the world’s most well known events. The idea was pitched to different brands in different times, but when we, as GAIA and INFLOW Network, were selected as the agency for promoting the FIFA World Cup in Qatar in Arabic speaking languages, we decided to give the idea one more chance. And that chance has now been used well, and we have created one of a kind promotional project with influencers from all around the world to showcase how Qatar is ready to host the FIFA World Cup! 

The Influencer Cup

Created with 28 Influencers from 4 different regions including MENA, Europe, America and Asia, the first Influencer Cup was organized between the 28th-29th of March this year. 4 teams with 7 Influencers each, the teams competed against each other in a series of games, while also discovering Qatar as a tourism destination for both leisure and culture. The games were also played in stadiums that will host the FIFA World Cup games, in order to show that Qatar is ready for the upcoming storm!

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A post shared by Road to 2022 (@roadto2022en)

The semi-final and final games were streamed live on Road to 2022 YouTube channel, which generated 10.000 views in just one day. The channel Goal also shared the games live, while having commentators on display as well. Who won the tournament? Check the video below to see for yourself! 

How Do Influencers Contribute to An Already Established Organization?

The answer to this question lies in the fact that influencers are modern day’s celebrities followed by the generations that have or will have purchasing power. FIFA World Cup became what it is today through broadcasting on TV channels, however, with the digital world marching towards the glory of once what TV had, brands and organizations that rely on people’s engagement should also follow what the audience is interested in. 

That’s Not All Though…

But there is another reason behind working with Influencers for the FIFA World Cup in Qatar. Since Influencers are trend setters and decision makers, they can make or break a destination. With 28 Influencers from different countries in one place, gathering for a sport as popular as football, the destination and partner brands benefited a great deal from the project. Qatar is a strong alternative destination for tourists, offering luxurious vacations as well as owning a unique culture. The attending Influencers had a chance to show the country through their experiences alongside playing games with each other. 

We are more than happy to see this idea coming into life, and we hope to see more Influencer Cups in the future. Who knows, maybe this also turns into an annual event. See you in the next one!


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Illustration of AI-generated content flooding digital platforms, representing collapse of original thought.

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October 23, 2025
A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

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September 28, 2025

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INFLOW Network
Autumn has become the internet’s “second Janua Autumn has become the internet’s “second January,” a season of reset where creators and audiences refresh routines, embrace cozy culture, and brands use the moment to spark new habits and strategies.
As fall arrives, content shifts from fast and poli As fall arrives, content shifts from fast and polished to slow, intimate, and authentic, reflecting audiences’ craving for connection and meaningful storytelling amid digital fatigue.
In the hyper-connected age, constant availability In the hyper-connected age, constant availability has replaced genuine presence, leaving us questioning when being reachable became an obligation instead of a choice.
In September, Instagram feels like a transitional In September, Instagram feels like a transitional playlist playful yet introspective as trends shift from carefree summer energy to cozy, self-aware, and humorous expressions.
In September, YouTube Shorts slows the summer chao In September, YouTube Shorts slows the summer chaos into a creative reset, favoring cozy edits, hands-on experiments, and fashion-driven transformations that keep the platform calm yet viral.
In September, TikTok shifts from summer playfulnes In September, TikTok shifts from summer playfulness to rhythm, reflection, and satire, blending dance challenges, cozy edits, and sharp political humor into its cultural pulse.
This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
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