This year, INFLOW Global Summit’21 took a deeper dive into influencer marketing trends and shed light on what the future holds for the industry.
Between the 6th and 9th of November, more than 70 influencers from 20 different countries around the world reunited for 4 unique days filled with sunshine in the hospitality of Rixos Premium Belek, the main sponsor of INFLOW Global Summit’21.
Held for the fifth time this year, INFLOW Global Summit brought together leading global influencers from travel, luxury, fashion, and entertainment niches under the theme of “Dream to Reality”. Influencers traveling with Turkish Airlines, the Diamond Sponsor, arrived in Antalya with the contributions of IGA and IGA Pass and the special activation of Mediaport. The entire event was photographed by content partner Getty Images.
What Happened at INFLOW Global Summit’21
The 4-day summit featured one of the most anticipated gatherings of the year, INFLOW Network’s influencer marketing conference, and hosted various activities for content production. The welcome dinner held at Akşam Restaurant in Rixos Premium Belek was followed by a night full of sparkles and glitter with the Glow in the Dark Party on the beach.
The conference, hosted by Dr. Sara al Madani, started with the “NFT Economy for Creators” speech by Afşın Avcı, CEO of GAIA and Co-Founder of INFLOW Network. While Nick Baklanov, HypeAuditor’s Marketing Analytics and Research Manager, drew attention to the influencer marketing trends that both influencers and brands should be prepared for in 2022, INFLOW Token’s Legal & Compliance Director Burçak Ünsal introduced INFLOW Token, the new big step in the influencer marketing world.
In the “Sports Marketing with Influencers” panel, Khalid Al-Naama, Digital Media Director of Supreme Committee for Delivery & Legacy; Beste Eşerler, Country Director of GAIA Qatar; and influencer Wessam Qutob talked about the work carried out for the 2022 Qatar FIFA World Cup.
After the conference, the influencers who spent a day at The Land of Legends had the opportunity to produce unique content in an exciting world. Enriched with SPA and sports activities, the summit experience came to an end with a special dinner at the Beach Lounge.
During the summit, RarePix NFT, which brings content producers together with the NFT world, and INFLOW Token, which will take the interaction of influencers with their followers to the next level, was introduced. Also, the first capsule collection inspired by influencer culture, Swipe by INFLOW, was launched. The posts made during the INFLOW Global Summit ’21 reached millions of people in total.
Constantly keeping up with the influencer marketing industry with inflownetwork.com, INFLOW Network will continue to embrace this world in 360 degrees with new experiences in different destinations and new digital projects.
For more exclusive photos, interviews, challenges, and news about INFLOW Global’20 Rise and Shine stay tuned to our social media channels.