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How We Turned Fan Experience Into Engagement for FIFA World Cup 2022

Here's how we created a novel fan experience which then turned into a great deal of engagement.

Berk Fidan by Berk Fidan
August 18, 2021
in Get Inspired, Influencer Marketing
How We Turned Fan Experience Into Engagement for FIFA World Cup 2022
Share on FacebookShare on Twitter

INFLOW Network and GAIA Creative Group are one of the official agencies to the responsible organisation committee for the FIFA World Cup 2022 in Qatar. One of the promotional activities we’ve ran as the event approaches, was “Host a Fan”. Aiming to create a fan experience that is then converted into engagement, we’ve collaborated with two influencers.

Host a Fan aims to deliver a different approach to Qatar in every different rendition. And to further strengthen the country’s position in hospitality, it pairs a foreign influencer with a local influencer from Qatar; creating a native and multi-faceted Qatar experience.

 

View this post on Instagram

 

A post shared by Basil Elhaj باسل الحاج (@basil.elhaj)

For the first rendition of Host a Fan, we’ve focused on the gastronomy side of Qatar. Between the dates 11th and 14th of February 2021, we’ve brought together Basil el Haj from Jordan and Abdullah al Ghafri from Qatar. El Haj who attended the Club World Cup also had the opportunity to experience the city in a brand new way. With a focus on gastronomy, he tasted both the local cuisine and the many international flavors Qatar has to offer.

The experience the two influencers had in the 4 days was a big hit both in terms of delivering an original representation of Qatar and in terms of driving up the engagement. El Haj’s YouTube video was among the trending videos and reached 1,1M views which, combined with his content on Instagram, created a total media value of $148.00+.

Host a Fan for FIFA World Cup 2022

 

In total, the project reached 4,792,258 impressions, 23,922 likes, 2,267 comments, and 1,444,600 views; driving an incredible ROI.


Keep following us on our socials to get updates on the 2022 FIFA World Cup and more!

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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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