Are you tired as a brand to keep up with the many changes social media have? 

If the answer is yes, then keep on reading because we’re going to reveal how to drive your Instagram game to the next level in 2023.

As a savvy social media manager and founder of K Studio Creativo, I’ve got the inside scoop on how to crack the Instagram algorithm and boost your engagement. 

Get ready to dive into the world of social media success!

Wondering how? Look no further:

• Social Listening: The Key to Understanding Your Audience

To master Instagram’s ever-evolving algorithm, you first need to know your audience inside out. Social listening is the art of paying close attention to what your followers are saying, both in their comments and through hashtags in order to predict new trends for your brand to explore or identify pain points, and tailor your content to meet your audience’s needs. 

How to do it? For us, a monthly in-depth analysis of what’s happening with our audience, what’s their favorite content or topic, which accounts they follow, and what type of content are they watching are a good starting point to create one-of-a-kind and tailored content for your target audience.

• Added-value Content: The Heart of Engagement

Creating content that truly resonates with your followers is crucial. In 2023, Instagram rewards posts that provide real value to the audience. It’s not just about entertaining but about how you can retain people and have them watching your content for longer periods of time, through content in which your audiences can learn and develop new skills, for example. 

Think beyond pretty pictures, the way you actually deliver value on your content is by educating, inspiring, and inspiring them.

How to do it? Share practical tips, DIYS, how to’s, and demystify some core ideas, share industry insights, and behind-the-scenes glimpses of your brand’s personality. Remember, when you add value, you build trust and increase engagement.

• Your Personal Touch

Build a team that’s all about innovation and creativity. With a team dedicated to crafting unique strategies, based on the knowledge of your audience you’ll be able to produce better content that drives your engagement and creates a community around your product or service. We, as a company specialize in deciphering Instagram’s algorithm to ensure our clients’ content shines. A self-motivated team is able to come up with new insights, and ideas and be efficient when it comes to reacting. Not only that, a creative team is able to adapt itself to different conditions coming from the client, which means, they tend to understand better necessities to deliver and achieve the expected goals. 

• Engagement Is the Name of the Game

Instagram’s algorithm prioritizes posts that generate engagement and that increases user’s watching time within the app, and with its latest changes, they rank the type of content from Reels and Carousels being their favorite type of format, to single post as the worst type of post type to make. 

There could be times in which none of the above would work, so what can you do?  Start to encourage your followers to interact with your content by asking questions, running polls, and have a solid Stories strategy. At the end, consistency is the key. 

Engagement goes beyond likes and comments and direct messages. Focus on creating content that is shareable, and savable. How? Social listening is your best friend when it comes to identifying topics, pain points, and so on, to create content with value for your audience. The more active your followers are with your content, the higher your content will rank and become relevant for the platform. We want Instagram to work for us, not in the other way around. 

• Staying Up-to-Date with Instagram’s Changes

The only constant on Instagram is change. To stay ahead in 2023 and potentially in 2024, make it a habit to keep up with Instagram’s updates and adapt your strategy accordingly. Whether it’s new features, algorithm tweaks, or trends, being aware and adaptable will be your secret weapon. One of our favorite ways to do it is through Mosseri’s (Instagram’s CEO) on his own account, as he is constantly sharing updates on all of Instagram and Threads.

Hacking the Instagram algorithm and boosting engagement in 2023 is all about social listening, delivering value-add content, creating a great social media team or hiring experts that know what they are doing, and fostering meaningful engagement with your audience. As you embark on this exciting journey, remember that consistency, creativity, and adaptability are your keys to success.

So, gear up, take these insights to heart, and watch your Instagram engagement soar to new heights. Stay tuned for more social media tips and tricks from K Studio Creativo in our upcoming blog posts!