INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

    Autumn 2025 Influencer marketing trends: Cozy season, big shifts

    An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

    5 Fresh content angles for fall 2025

    A person looking at multiple notifications on their phone, surrounded by blurred messages and icons.

    Always on: The age of constant reachability

    A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

    What’s trending on Instagram in September 2025?

    A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

    What’s trending on YouTube Shorts in September 2025?

    A TikTok creator dancing on an autumn-colored street with a phone tripod.

    What’s trending on TikTok in September 2025?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
  • News
    • All
    • Brands
    • Get Inspired
    • How To
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Insight
    • Opinion
    • Social Media
    • Trending
    A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

    Autumn 2025 Influencer marketing trends: Cozy season, big shifts

    An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

    5 Fresh content angles for fall 2025

    A person looking at multiple notifications on their phone, surrounded by blurred messages and icons.

    Always on: The age of constant reachability

    A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

    What’s trending on Instagram in September 2025?

    A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

    What’s trending on YouTube Shorts in September 2025?

    A TikTok creator dancing on an autumn-colored street with a phone tripod.

    What’s trending on TikTok in September 2025?

    Trending Tags

    • Trending
    • Opinion
    • Inflow News
    • Influencer Marketing
    • Influencer Spotlight
    • Social Media
    • How To
  • Network
    • Our Story
    • The Team
    • Our Network
    • What We Do
    • What They Say?
    • Life at INFLOW
  • Summits
    • Events
      • 2024
        • INFLOW Global Summit 2024
      • 2023
        • INFLOW Global Summit’23
        • Turkish Airlines x Do&Co Catering Lounge Meet-Up
        • UEFA Champions League Final Istanbul’23 Meet-Up
      • 2022
        • INFLOW Azerbaijan F1 Grand Prix Meet-Up
      • 2021
        • INFLOW Global’21: Dream to Reality
      • 2020
        • INFLOW Global’20 Rise & Shine
        • INFLOW Awards’20
      • 2019
        • INFLOW Global Summit & Awards’19
        • INFLOW City of Lights Meet-Up @Paris
        • INFLOW Qatar Summit’19
      • 2018
        • INFLOW Global Summit’18
        • INFLOW Awards’18
        • INFLOW Qatar Summit’18
      • 2017
        • INFLOW Global Summit’17
        • INFLOW Meet-up & Workshops
        • INFLOW Istanbul’17
      • 2016
        • ITS Cappadocia’16
    • Influencers
    • Awards
  • Resource
    • Research
    • Videos
    • Ebooks
    • Agencies & Awards Database
  • Contact
    • Contact
    • Contribute
No Result
View All Result
SUBSCRIBE
INFLOW Network
No Result
View All Result

Get Your Tea: Tati Westbrook & James Charles’ Drama

Tati Westbrook, an OG Beauty YouTuber is being sued by her business partner & she is suing a “drama channel” on Youtube for exposing the case.

Büşra Gündüz by Büşra Gündüz
November 27, 2020
in Influencer Spotlight
Credits to: Tati Westbrook (@glamlifeguru)

Credits to: Tati Westbrook (@glamlifeguru)

Share on FacebookShare on Twitter

Tati Westbrook, an OG Beauty Youtuber is being sued by her business partner & she is suing a “drama channel” on Youtube for exposing the case. She is also countersuing her business partner, claiming he put out lies to get money from her.

Why? This is a long story. So buckle up, and maybe grab a cup of tea.

First thing first, let’s put out a disclaimer. This article in no way intends to defame any of the names involved in the story, and we are writing this to give some insights & information on the situation. 

Let’s get to the story!

It all started when Tati Westbrook, an OG Beauty Youtuber with almost 10 years in the sector, uploaded a series of stories on her Instagram about not getting the same support back from the people she supports. Shortly after the stories, her whole then 5M followers started to search for the person responsible for her crying. It didn’t take too long though, and it turned out to be James Charles, the young beauty “guru” who has been getting into quite a bit of drama lately. But more on that in another article maybe.

Now keep this next info in mind while reading the rest of the story. James Charles was a good friend of Tati, especially after she helped him with his career when he was still a beginner in the game. Tati Westbrook has a vitamin brand that sells pills for hair, skin & nail benefits called Halo Beauty. When James Charles uploaded a sponsored story (on 28th of April, 2019) on his Instagram promoting Sugarbear Hair, the number one competitor of Tati, their friendship went down the hill. Tati left social media for a moment, saying she needed time to heal, and James uploaded a public apology on his Instagram specifically to Tati. 

During that time, Gabriel Zamora, another Youtuber came to James’s defense, claiming that what Tati did was unreasonable & James wasn’t exclusive to her brand. He also comes for Tati, saying that if she is uncomfortable, she can come to the Internet to talk about it. 

Tati’s Return to Social Media

After some quiet time on social media, Tati returned to Youtube on the 10th of May with a video titled “Bye Sister”. In a 43 minute video with no AD breaks, Tati went on a rant about James Charles & how he is a manipulator & a predator of straight young men to trick them into having relationships with him. She also mentions how he never wanted to support Sugarbear Hair & they had several conversations about this particular brand & how he drags the influencers who support them. Tati also claims that James said that he can’t promote Halo Beauty on his channel since he has a younger audience and it wouldn’t be appropriate. 

Following the claims against a big Youtuber like James Charles, the whole Youtube Beauty Community took sides on who to believe. After Tati’s video, Jeffree Star, another huge Youtuber & a makeup brand owner, got himself involved in the story by tweeting his support to Tati and agreeing with her on James’s being a predator and a “disgusting” human being. Following the video and the tweets, James started losing millions of subscribers while Tati gained more. 

Not long after Tati’s video, James Charles released an apology to Tati & her husband James Westbrook. In his video, he claimed he never wanted to hurt Tati, and he is deeply sorry for all the impulsive actions he had done. He also said that he regretted talking about his relationships online as much as he did. In the meantime, Jeffree Star sent out tweets saying he had receipts of James being a predator while another Beauty Youtuber Nikita Dragun came to James’s defense, but received a backlash. Jeffree also claimed he had receipts of James, and he would expose them in a video with some of his victims.

On the 17th of May, Tati posted another video explaining why she posted the first video & that she is taking a break from Youtube until she gets over what had happened. The next day James Charles posted a second video titled “No More Lies”, addressing all the allegations made against him by Tati & Jeffree Star. He put on screenshots of text messages on the screen and basically called both Tati & Jeffree liars.

James Charles “No More Lies” vlog: 

 

At this point, nobody was sure who was right or wrong, and the beauty community was in chaos. Tati didn’t upload a new video but sent out a series of tweets saying she was taking a digital break, and she will be back soon. And on the 19th of May, Jeffree Star uploaded a video titled “Never Doing This Again”, where he basically says he won’t be involved in drama anymore without giving any of the receipts he claimed he had about James Charles.

Almost 2 weeks later, Tati came back to Youtube with a pre-filmed video on the 3rd of June with the title I’m Back. Her comment section was a mess though, people were shocked she was posting as nothing happened, but as she explained in her caption, the videos were pre-filmed. A few days later, on the 18th of June, James Charles uploaded a video titled Hi Sister, where he does a rainbow makeup look, which makes sense because he is famous for his unusual and colorful looks. And the title is a reference to Tati’s Bye Sister video. In the video, he looks happy & says he is excited for what’s to come after a long & stressful month.

A few months passed without any mention of the drama that happened and it all seemed to calm down in the beauty community. Or has it? Follow up on the second part of this story to see what happened next!

Tags: Beauty CommunityInfluencerSocial MediaTati WestbrookYoutube

Related Posts

Cleanfluencers: What Is It and How to Become One
Blog

Cleanfluencers: What Is It and How to Become One

by Mahmut Ozkan
January 30, 2024
JoJo Siwa
Get Inspired

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

by Mert Caliskan
March 9, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
An autumn scene with golden leaves, a warm drink, and a journal laid open on a wooden table.

5 Fresh content angles for fall 2025

September 30, 2025
A person looking at multiple notifications on their phone, surrounded by blurred messages and icons.

Always on: The age of constant reachability

September 29, 2025
A cozy fall-themed Instagram Reel of a creator holding a latte in a warmly lit café, wearing an oversized sweater.

What’s trending on Instagram in September 2025?

September 28, 2025
A YouTube Shorts creator filming a cozy fall outfit montage in a leaf-covered park.

What’s trending on YouTube Shorts in September 2025?

October 9, 2025

inflownetwork

Driven by Passion, Powered by Engagement

INFLOW Network
In September, YouTube Shorts slows the summer chao In September, YouTube Shorts slows the summer chaos into a creative reset, favoring cozy edits, hands-on experiments, and fashion-driven transformations that keep the platform calm yet viral.
In September, TikTok shifts from summer playfulnes In September, TikTok shifts from summer playfulness to rhythm, reflection, and satire, blending dance challenges, cozy edits, and sharp political humor into its cultural pulse.
This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
Load More... Follow Us
İnflow-network-new-logo-white

INFLOW Network is a driving force,
merging influencers and brands to
redefine the digital marketing sphere.

Categories

  • Blog
  • Brands
  • Get Inspired
  • How To
  • Inflow News
  • Influencer Marketing
  • Influencer Spotlight
  • Insight
  • Media
  • News
  • Opinion
  • Research
  • Social Media
  • Trending

Stay Connected

  • News
  • Network
  • Summits
  • Resource
  • Contact

© 2024

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Add New Playlist

JOIN OUR NEWSLETTER

Get the latest Influencer Marketing News, Trends, & Tips in your inbox

    No Result
    View All Result
    • News
      • Trending
      • Opinion
      • Inflow News
      • Influencer Marketing
      • Influencer Spotlight
      • Social Media
      • How To
    • Network
      • Our Story
      • The Team
      • Our Network
      • What We Do
      • What They Say?
      • Life at INFLOW
    • Summits
      • Events
        • 2024
        • 2023
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
      • Influencers
      • Awards
    • Resource
      • Research
      • Videos
      • Ebooks
      • Agencies & Awards Database
    • Contact
      • Contact
      • Contribute

    © 2024