We came together with Saira Chogley, Duygu Özaslan and Diana Curmei to talk about the new world of content creation and their earliest experiences with social media. You can read the highlights here or you can watch the whole video!
You’re working with a lot of different brands in different industries. How do you create your content while working with all these different brands?
Duygu Özaslan: It’s a bit difficult for us in Turkey because it’s still new for brands, agencies and influencers. People still don’t know how to create projects. I choose to work with the brands I like and the ones that can fit in my channel. The most important thing for me is that I need to have my own voice, to keep it authentic. I think that the brand and the agency should have their own know-how but should value mine too. That is because I know my audience and I know what they like or dislike. It’s important for both of us if we want to collaborate.
Do you ever have a situation where you can’t accept a project even though its monetized?
Duygu Özaslan: Yeah, sometimes they are scripted, and I don’t agree with them. We are not actors, we are influencers. We need to be ourselves.
How do you select the brands that you work with and how do you create content for them?
Diana Curmel: I get so many offers, almost daily. It is really hard to find the brand that’s a great fit for you. It should be something that I use. I could represent a brand if I bought their products and like what kind of experience I had with them. I also consider what people think about the brand in general to see if they are trusted.
How did you start on YouTube and what inspired you to do so?
Diana Curmel: I started my YouTube back in 2013. There were not a lot of brands working with influencers back then. I was not thinking about working with brands or developing something really big. It was just a hobby.
How do you keep up with the trends and create engaging content that encompasses not only your passions but also the emerging trends?
Diana Curmel: You need to look at the trends because this way you will reach new audiences. You don’t want to stick with the same people.
How did the recent changes in Instagram and YouTube algorithms affect your reach?
Diana Curmel: The best thing to do in this situation is to just look at the trends. This way, you can keep your content fresh. That’s the key even if the algorithm changes.
How do you keep your content fresh? Leave a comment below and don’t forget to follow us on our socials for more videos coming up!