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Different Industries and Different Influencer Marketing Strategies

What kind of strategies should influencers have collaborating with brands?

INFLOW Network by INFLOW Network
June 3, 2021
in Influencer Marketing
Different Industries and Different Influencer Marketing Strategies
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We came together with Saira Chogley, Duygu Özaslan and Diana Curmei to talk about the new world of content creation and their earliest experiences with social media. You can read the highlights here or you can watch the whole video!

You’re working with a lot of different brands in different industries. How do you create your content while working with all these different brands?

Duygu Özaslan: It’s a bit difficult for us in Turkey because it’s still new for brands, agencies and influencers.  People still don’t know how to create projects. I choose to work with the brands I like and the ones that can fit in my channel. The most important thing for me is that I need to have my own voice, to keep it authentic. I think that the brand and the agency should have their own know-how but should value mine too. That is because I know my audience and I know what they like or dislike. It’s important for both of us if we want to collaborate. 

Do you ever have a situation where you can’t accept a project even though its monetized?

Duygu Özaslan: Yeah, sometimes they are scripted, and I don’t agree with them. We are not actors, we are influencers. We need to be ourselves.

How do you select the brands that you work with and how do you create content for them?

Diana Curmel: I get so many offers, almost daily. It is really hard to find the brand that’s a great fit for you. It should be something that I use. I could represent a brand if I bought their products and like what kind of experience I had with them. I also consider what people think about the brand in general to see if they are trusted.

How did you start on YouTube and what inspired you to do so?

Diana Curmel: I started my YouTube back in 2013. There were not a lot of brands working with influencers back then. I was not thinking about working with brands or developing something really big. It was just a hobby.

How do you keep up with the trends and create engaging content that encompasses not only your passions but also the emerging trends?

Diana Curmel: You need to look at the trends because this way you will reach new audiences. You don’t want to stick with the same people.

How did the recent changes in Instagram and YouTube algorithms affect your reach?

Diana Curmel: The best thing to do in this situation is to just look at the trends. This way, you can keep your content fresh. That’s the key even if the algorithm changes.


How do you keep your content fresh? Leave a comment below and don’t forget to follow us on our socials for more videos coming up! 

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A fall-themed influencer post showing a cozy indoor setup with warm lighting, books, and a hot drink.

Autumn 2025 Influencer marketing trends: Cozy season, big shifts

October 1, 2025
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This summer’s style is being shaped not by magaz This summer’s style is being shaped not by magazines but by creators who turn micro-trends—like “Sardine Girl Summer,” French chic revivals, and Pucci nostalgia—into real-time cultural movements.
In September, online trends blend reflection, nost In September, online trends blend reflection, nostalgia, and spontaneous challenges, turning summer’s final moments into scrollable and shoppable experiences.
In 2025, the internet feels smaller and more predi In 2025, the internet feels smaller and more predictable, with the “dead internet theory” turning from fringe idea into a prevailing mood shaping how we browse and connect.
In 2025, LinkedIn has become an AI-driven echo cha In 2025, LinkedIn has become an AI-driven echo chamber where generative tools write most long-form posts, making genuine originality the rarest skill.
In August, YouTube Shorts swings between awe at AI In August, YouTube Shorts swings between awe at AI’s surreal creativity, sharp humor about politics, and endless summer celebrations that feel like the season will never end.
In August, Instagram trends capture summer’s bit In August, Instagram trends capture summer’s bittersweet finale with playful, nostalgic, and self-aware reflections that look back fondly while hinting at what’s ahead.
In August, TikTok captures summer’s final moment In August, TikTok captures summer’s final moments with playful challenges, guessing games, and nostalgic montages that blend friendship, fun, and the season’s fleeting glow.
In 2025, LinkedIn’s surge in video content marks In 2025, LinkedIn’s surge in video content marks a cultural shift, redefining professional credibility, visibility, and personal branding beyond traditional text updates.
In 2025, AI-powered browsers are transforming from In 2025, AI-powered browsers are transforming from passive tools into active partners, revolutionizing how we search, navigate, and interact with the web.
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