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Becoming a Trendsetter on TikTok with Neffati Brothers

TikTok is taking over the world by storm, so are Neffati Brothers.

Büşra Gündüz by Büşra Gündüz
March 29, 2021
in Influencer Spotlight
Becoming A Trendsetter on TikTok with Neffati Brothers
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It is a well known fact that TikTok is the most important and used social media platform at the moment. With the platform gaining popularity during the first lockdown in 2020, we doubt there is a single person who never watched one video from the social media app. 

Today we have famous TikTok twins, Neffati Brothers under our spotlight to talk about how they create content, how they stay up to date with trends, and much more.

 

View this post on Instagram

 

A post shared by 𝕵𝖆𝖒𝖊𝖑&𝕵𝖆𝖒𝖎𝖑 (@neffatibrothers)


Jamel & Jamil Neffati, known as Neffati Brothers, have a huge following on TikTok, and they are the trendsetters of the platform. They create entertaining content while also traveling the world, and encouraging their audience to work out. 

Which platform did you start creating content first & why?

It was TikTok and the reason why we started on TikTok was that the app was very trending at that time.

How would you compare TikTok and Instagram? If you were starting from scratch again, which one would you give importance to?

Instagram is more for modeling, traveling and showing perfection. TikTok is more about expressing yourself, being yourself and not being perfect but original.

Do you have a content strategy / plan when posting content? You are mostly in entertainment, but do you plan on widening your segment?

Most of the time we are trying to produce quality content. Quality content in our meaning is something that we have to put more effort into than just easy trends that’s viral. We plan videos the day before recording most of the time.

Do you get collaborations with brands mostly on TikTok or Instagram?

Mostly on TikTok because that’s where we have our biggest audience and what comes with it is bigger engagement.

Which one is harder to create content for? Even though TikTok requires quite a lot of editing, your Instagram content also looks professional. How do you manage it?

For us it’s much easier to produce TikTok content because we love filming. Instagram requires nice places, always fresh looks etc. Now due to pandemic our Instagram creativity is very limited.

What would you do as a job if you weren’t an influencer?

If we wouldn’t do social media we would probably do some interesting jobs like for example traveling in a cruise ship or being a teacher or policeman.

You have collaborated with many influencers as well. Do you think these collaborations are genuine, like friends hanging out together or do you think they sometimes involve other interests? Like getting more views and such?

Most of the time our collaborations were very nice and productive. Unfortunately sometimes you get to meet people that want either to abuse your numbers (big following) for their purpose or people that will come there to do their thing without trying hard to work for your content.

How do you keep up with the trends? TikTok is a fast-paced environment. Do you think you are behind sometimes?

Being influencers takes more than just 8 hours working a day. By saying this we mean that we are in the industry nearly 24/7 so it’s hard to miss anything. We are sure that we are always up to date with what’s trending and what’s not anymore.

What is the favorite video of yours that you created?

To be honest we’ve got a lot of our “favourites”. One of our favourite series we did was our MOB content that infected the whole app for a couple of months. Literally all for you page feed was filled with people that joined our trend. We were known as CEOs of the trend and even until today many people know us as Mafia brothers.

@neffatibrothersBlood makes you related. Loyalty makes you family. #mafiaoc #familia #neffam♬ Sail – AWOLNATION


What advice would you give to people who are just starting on social media?

First of all you have to create a lot of content and be yourself. Another thing is that social media brings a lot of hate and you have to prepare for it. Last but not least you have to set some goals and work hard to achieve them. If you follow these rules it’s more than sure that one day you will succeed!


It was our pleasure to have this inspirational chat with Neffati Brothers! You can follow them on their TikTok and Instagram accounts, and us on the accounts down below.

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AI chatbot offering emotional support to a lonely user at night.

Artificial connection, real comfort? The emotional promise and ethical puzzle of AI companions

May 1, 2025
TikTok and global media platforms under political pressure in a fragmented digital world.

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April 22, 2025

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What’s viral on TikTok right now? 🎬 We assemb What’s viral on TikTok right now? 🎬
We assembled TikTok trends for you!Check out our bio for more! ✨#tiktok #trending #inflownetwork
Rihanna has signed Johnny Depp as special guest of Rihanna has signed Johnny Depp as special guest of Savage x Fenty Show ✨💭 A decision that Rihanna might regret following the backlash she has received from the moment it was confirmed that Depp would be the first star guest male to appear in the show ❕The outrage of Rihanna’s audience came as a result of Johnny’s recent lawsuit with his ex Amber Heard, hence the reason Rihanna’s fans are wondering if he’s the right choice for this event 🤔#influencer #johnnydepp #explore #latestnews #influencerlife #beautyinfluencer #savagexfenty #dailynews #celebritiesnews
According to his latest post on Twitter, Elon stat According to his latest post on Twitter, Elon stated that an $8 monthly fee will be added from now on to the new Twitter Blue subscribers as well as the existing users who want to maintain the Blue Tick on their account.What do you think of this new update from the platform? 💬#twitterposts #twitter #elonmusknews #latestnews #socialmedia
Finally 🥳 After 6 years of pause in music indus Finally 🥳 After 6 years of pause in music industry, #rihanna returns with a new song featured in the soundtrack of “Black Panther: Wakanda Forever” 🎶🎵This version divided her fans into the ones who had expected a dance track over a slow beat one.Our opinion? 🧐 We love this emotional tribute to Chadwick Boseman 🖤 What do you think? 🤗#wakanda #rihannafan #newreleases #latest
➡️ Two influencers from New Zealand who had be ➡️ Two influencers from New Zealand who had been held in Iran for four months, have now been released and safely exited the country.@expeditionearth.live couple entered Iran on July and didn’t share since. That’s where their audience, concerned about their safety increased the alarm.Now, along with their safe return announcement, Prime Minister Jacinda Ardern shared the updated rules along with advices when wanting to travel to Iran.#influencer #travelto #explore #latestnews #influencerlife #travelinfluencer
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Check our take on Gen Z changing the game of socia Check our take on Gen Z changing the game of social media. 🤳Link in bio ✨
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