October on Instagram feels like stepping into a velvet spotlight — confident, cinematic, and a little self-obsessed.
The month opens with Taylor Swift’s The Life of a Showgirl turning the feed into a stage, all glitter, mirrors, and red lipstick confidence. Cozy Gilmore Girls nostalgia follows, wrapping timelines in coffee steam and acoustic warmth. Between candlelit Autumn Book Reads and surreal AI-generated Reels, Instagram in October finds its rhythm somewhere between theater and therapy, part performance, part comfort.
Every scroll feels styled, scripted, and just real enough to believe in.
‘Taylor Swifty’
Instagram has entered its showgirl era, feathers, spotlight, champagne tones, and unapologetic performance. With Taylor Swift’s new album The Life of a Showgirl dominating feeds, creators are channeling old-Hollywood glamour through a 2025 lens: metallic dresses, glittered eye makeup, hotel mirror transitions, and curtain-call captions.
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Autumn book reads
There’s a new kind of bookshelf aesthetic on the feed, softer, slower, full of candlelight and dog-eared pages. The bookworm trend blends coziness with introspection: creators film themselves reading in cafés, under blankets, or beside a window with golden light filtering through. It’s part self-care, part quiet flex — a way to show taste and texture without saying a word.
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AI mania
Instagram is entering its AI video phase, and this time, it’s not tech demos, it’s aesthetics. Creators and visual artists are teaming up with AI video tools like Runway, Pika, and Synthesys to generate cinematic worlds from text prompts or still photos.
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